If Your brand has a compass, this is where it would point - Nadia Alexander-Khan 
 

In an era defined by rapid technological advancement and shifting consumer values, brands face unprecedented pressure to innovate not just in product but in emotional connection, personalisation, and sustainability. Nadia Alexander-Khan stands at the forefront of this transformation, uniquely blending data science, behavioral analytics, and luxury brand management to architect strategies that resonate deeply in the hearts and minds of global consumers.

Drawing on the latest market research data, Nadia’s research approach decodes the complex emotional drivers behind consumer decision-making—a critical edge as traditional marketing gives way to hyper-personalised, purpose-driven engagement. Her leadership reflects Marketing Week’s latest findings highlighting that 85% of consumers now demand brands demonstrate authentic values and social responsibility before loyalty is earned. Nadia’s integration of real-time data insights with emotional intelligence offers brands a blueprint to meet these demands, creating experiences that are not just purchased but passionately embraced.

Her expertise spans the entire luxury ecosystem fashion, hospitality, real estate and philanthropy where she leverages quantitative and qualitative data to forecast emerging trends and identify untapped market segments. According to her research , the global luxury market is projected to exceed $330 billion by 2027, driven largely by younger, socially conscious consumers who prioritise brand purpose and transparency.

Nadia’s pioneering work in translating raw data into compelling narratives and actionable brand strategies empowers businesses to engage these powerful demographics authentically and profitably.

Importantly, Nadia’s impact extends beyond commercial success into transformative social value. Her strategic partnerships with organisations like Red Cross and UNICEF exemplify how data-driven brand leadership can be harnessed for humanitarian impact, a growing priority as outlined by Market reports on consumer ethics. She believes that luxury brands must lead with empathy, sustainability and community, not only to survive but to inspire the next generation of consumers and leaders.

Nadia’s innovative methods align with academic research emphasising the growing importance of emotional labor and authenticity in brand-consumer relationships. As explored in leading journals, the ability to translate complex data into relatable, emotionally resonant messaging is one of the most coveted skills in today’s marketing landscape. Her work bridges this gap, synthesising advanced analytics with human-centered storytelling to deliver campaigns that move markets and hearts simultaneously.

In this interview, Nadia is prepared to discuss:

How luxury brands can harness big data and behavioral analytics to craft emotionally intelligent marketing strategies that drive loyalty and growth.

The importance of authentic brand purpose and sustainability in winning over modern consumers, with concrete examples drawn from her experience with global luxury clients.

Insights from recent market research revealing shifts in consumer values, purchase behavior, and expectations for corporate responsibility.

The role of data science in predicting market disruptions and emerging consumer trends within luxury sectors.

Strategies for integrating humanitarian and ethical priorities into brand narratives, amplifying both social impact and business results.

The future of emotional labor in marketing, and how leaders can cultivate brand authenticity in a data-saturated world.

With a career spanning over two decades, Nadia Alexander-Khan offers an unmatched blend of academic rigor, strategic foresight and real-world impact. Her ability to translate complex analytics into actionable, emotionally engaging strategies is precisely what forward-thinking brands need to thrive amid the evolving marketplace.

This interview will offer audiences from marketing professionals and business leaders to academics and consumers deep insights into the power of data-driven emotional intelligence in luxury brand marketing. Nadia’s perspective not only informs but inspires, challenging brands to reimagine the intersection of data, emotion and purpose as the cornerstone of future growth.

Nadia Alexander-Khan — Redefining Luxury Brand Strategy Through Data-Driven Emotional Intelligence

In an era defined by rapid technological advancement and shifting consumer values, brands face unprecedented pressure to innovate not just in product but in emotional connection, personalization, and sustainability. Nadia Alexander-Khan stands at the forefront of this transformation, uniquely blending data science, behavioral analytics, and luxury brand management to architect strategies that resonate deeply in the hearts and minds of global consumers.

Drawing on the latest market research data, Nadia’s research approach decodes the complex emotional drivers behind consumer decision-making—a critical edge as traditional marketing gives way to hyper-personalised, purpose-driven engagement. Her leadership reflects Marketing Week’s latest findings highlighting that 85% of consumers now demand brands demonstrate authentic values and social responsibility before loyalty is earned. Nadia’s integration of real-time data insights with emotional intelligence offers brands a blueprint to meet these demands, creating experiences that are not just purchased but passionately embraced.

Her expertise spans the entire luxury ecosystem—fashion, hospitality, real estate and philanthropy where she leverages quantitative and qualitative data to forecast emerging trends and identify untapped market segments. According to her research , the global luxury market is projected to exceed $330 billion by 2025, driven largely by younger, socially conscious consumers who prioritise brand purpose and transparency.

Nadia’s pioneering work in translating raw data into compelling narratives and actionable brand strategies empowers businesses to engage these powerful demographics authentically and profitably.

Importantly, Nadia’s impact extends beyond commercial success into transformative social value. Her strategic partnerships with organizations like Red Cross and UNICEF exemplify how data-driven brand leadership can be harnessed for humanitarian impact, a growing priority as outlined by Market reports on consumer ethics. She believes that luxury brands must lead with empathy, sustainability, and community, not only to survive but to inspire the next generation of consumers and leaders.

Nadia’s innovative methods align with academic research emphasising the growing importance of emotional labor and authenticity in brand-consumer relationships. As explored in leading journals, the ability to translate complex data into relatable, emotionally resonant messaging is one of the most coveted skills in today’s marketing landscape. Her work bridges this gap, synthesising advanced analytics with human-centered storytelling to deliver campaigns that move markets and hearts simultaneously.

In this interview, Nadia is prepared to discuss:

• How luxury brands can harness big data and behavioral analytics to craft emotionally intelligent marketing strategies that drive loyalty and growth.

• The importance of authentic brand purpose and sustainability in winning over modern consumers, with concrete examples drawn from her experience with global luxury clients.

• Insights from recent market research revealing shifts in consumer values, purchase behavior, and expectations for corporate responsibility.

• The role of data science in predicting market disruptions and emerging consumer trends within luxury sectors.

• Strategies for integrating humanitarian and ethical priorities into brand narratives, amplifying both social impact and business results.

• The future of emotional labor in marketing, and how leaders can cultivate brand authenticity in a data-saturated world.

With a career spanning over two decades, Nadia Alexander-Khan offers an unmatched blend of academic rigor, strategic foresight and real-world impact. Her ability to translate complex analytics into actionable, emotionally engaging strategies is precisely what forward-thinking brands need to thrive amid the evolving marketplace.

This interview will offer audiences

from marketing professionals and business leaders to academics and consumers deep insights into the power of data-driven emotional intelligence in luxury brand marketing. Nadia’s perspective not only informs but inspires, challenging brands to reimagine the intersection of data, emotion and purpose as the cornerstone of future growth.

I’m Coach T.H. Scott, founder of Serenity Pathways Meditation LLC, a motivational speaker, men’s wellness advocate, and author of the Men’s Daily Health Journal. I specialize in helping people own their story, reclaim their peace, and build purpose-driven lives—especially men who’ve been overlooked or underestimated. My message is raw, real, and rooted in resilience. I’d love to bring that energy and insight to your audience. Let’s spark transformation together.

About the Interview: Coach T.H. Scott – Guiding Men Through Mentoring, Motivation, and Meditation

This interview will feature Coach T.H. Scott—motivational speaker, mentor, and founder of Serenity Pathways Meditation LLC—as he shares his mission to help men heal, grow, and lead lives grounded in purpose and peace. Through his personal journey and professional work, Coach Scott empowers others by combining three powerful tools: mentoring, motivation, and meditation.

Coach Scott’s voice is rooted in real-life experience. He understands the challenges that many men face—especially those who feel silenced by stress, overlooked by society, or burdened by past mistakes. Rather than staying silent, Coach Scott chose to rise—and now he’s using his platform to help others do the same.

Through mentoring, he creates honest, supportive, and transformative spaces for men to reflect, grow, and reclaim control over their lives. He works with individuals at all stages of their journey, including young men, returning citizens, and those simply seeking direction. His approach to mentoring isn’t about telling people what to do—it’s about helping them discover who they are and who they can become.

As a motivational speaker, Coach Scott brings heart, humility, and boldness to every message. While he may not have decades behind a microphone, what he brings is real: a passion born from struggle, a voice built on truth, and a message that resonates. He speaks from experience—not theory—and his authenticity moves people to think, feel, and act. Whether he’s speaking in a community space, at an event, or through digital platforms, his goal is simple: Inspire change. Empower growth. Encourage purpose.

One of the most distinctive parts of Coach Scott’s work is his focus on meditation—a practice that many men have never been taught to embrace. Through Serenity Pathways Meditation LLC, he introduces accessible, relatable mindfulness techniques that meet people where they are. His guided practices help individuals quiet the noise, reduce stress, and begin healing from the inside out. Coach Scott is breaking the stigma around meditation by showing that it’s not just for certain people—it’s for all people, especially those who’ve carried pain in silence.

To support this mission further, he created the Men’s Daily Health Journal and Men’s Self-Care Starter Kit—tools designed to help men become more intentional about their mental, emotional, and physical well-being. The journal includes daily check-ins, fitness tracking, goal-setting prompts, and reflection exercises—simple yet powerful actions that build consistency and accountability. It’s a daily reminder that taking care of yourself isn’t selfish—it’s necessary.

This interview will highlight how Coach Scott integrates mentoring, motivation, and meditation to offer a full-circle approach to wellness. He’ll share insights from his journey, practical strategies for growth, and a compelling call to action for men to stop surviving and start thriving.

Coach Scott’s message is especially important for today’s world—a world where many are burned out, disconnected, or struggling to find their place. His work speaks to men who want more: more peace, more clarity, more purpose. His voice reminds them that transformation is possible, healing is real, and your story is far from over.

Listeners will leave this interview not only inspired but equipped—with tools they can use, reflections they can explore, and a renewed belief in what’s possible.

Coach T.H. Scott isn’t just talking change—he’s living it. And through this conversation, he invites others to do the same.

Hi BBS Radio team,

I hope this email finds you well!

My name is Brandon Blum and I’m reaching out on behalf of psychotherapist, author, musician, and founder of The Paradox Process, Thomas M. Jones.

Jones has guest appeared on The Life Stylist Podcast w/ Luke Storey, Why Isn’t Everyone Doing This? w/ Emily Fletcher, Benshen Talks S.H.I.T w/ Desiree Pais and more.

For the last 40 years, Jones has worked with clientele that includes CEOs, television journalists, Oscar, Emmy, and Tony Award-winning performers, doctors, musicians, artists, health coaches, social workers, psychologists, and business professionals from all across the globe.

Jones’ unique approach to therapy focuses on self-mastery, emotional processing, and transformation. Take it from his clients!

In the world of medicine, some would consider Thomas a renegade - which makes for quite a compelling podcast guest!

We’re big fans of your podcast network, and believe your audience would benefit from Thomas’ valuable perspective.

He can speak on topics such as:

If interested, let us know if we can provide more information.

Looking forward to connecting!

Thomas M. Jones is a psychotherapist, author, musician, and founder of an innovative technique, The Paradox Process. The process employs negative thoughts in order to produce a perception polarization essentially showing how to change your life by learning to direct your mind. In the world of medicine, his approach would be described as renegade, however, the proof is inarguable. Jones has been highly successful in his work for the last 40 years with a clientele that includes CEOs, television journalists, Oscar, Emmy, and Tony Award-winning performers, doctors, musicians, artists, health coaches, social workers, psychologists, and business professionals across the globe. Jones has shown them how to strategize for success in every area of their lives from manifesting the career of their dreams, to achieving intimate, loving, lasting relationships. Jones currently lectures, teaches workshops and retreats, and practices privately in New York City, where he resides with his family.

In This Debut Novel Kurt Cobain’s Lasting Influence Looms Large

Over 30 years after Kurt Cobain’s suicide, his music, biography, and ethos continue to tantalize the culture at large. Case in point, the debut novel, Whistle Punk Falls (Alternative Book Press, forthcoming, Summer 2025); the work, by author-educator Shaun Anthony McMichael, features Cobain’s ghost as a character. Cobain’s presence lurks throughout the novel, highlighting the tragic, rain-soaked atmosphere pervading the cash-crop dependent hinterland of Cobain’s hometown of Aberdeen, Washington. 

The tragedy in Whistle Punk Falls centers around its titular character: 18-year-old Malachi “Loud” McCrowley—a homeless Native American punk-loving rebel. More a focal character than protagonist, he staggers through the 400-page narrative, his consciousness reeling from his white father’s mysterious logging death. If that weren’t enough, his inner life becomes host to the voices of Aberdeen’s infamous misfits, including Cobain, with whom he claims he communicates.

In the face of Loud’s disconcerting assertions, his friends, also Aberdeen teenagers, react in hormone-fueled whimsy of their own. Jeremy Sweet, a shy, guitar aficionado, obsesses on diagnosing Loud; Aurora Lee Loftner, a tomboy-turned heart throb, uses her affections as a poultice for Loud’s hurt.

As Jeremy and Aurora are white-bodied 17-year-olds, their race-blind efforts to help Loud turn quixotic and run awry. When the novel opens, based on Jeremy’s flippant advice, Aurora has snuck stolen antipsychotic medications into Loud’s favorite cereal. Upon discovering her subterfuge, Loud has jettisoned to Seattle, triggered by his grandparents’ overmedication of him as a trauma-stricken child in the wake of his father’s death.

Will Loud self-destruct in Seattle’s slithering underbelly the way Cobain did? 

“Charles R. Cross writes in Heavier Than Heaven: A Kurt Cobain Biography that Cobain spent his final weeks dissolving in heroine addiction in Seattle drug dens to the point he became unrecognizable,” McMichael says. 

Terrified of this outcome and spurred on by their guilt and failure to love Loud well, Loud’s friends Jeremy and Aurora turn to the adults in their lives, including Loud’s estranged Native American mother, to form unexpected, if fragile, alliances. In the novel’s final movement, the teens and the adults form an impromptu wraparound team endeavoring to intervene in Loud’s disturbing downward spiral.

When asked what inspired him to include Cobain’s ghost, McMichael says, “Like so many teenagers, Cobain hypnotized me with his ear-wiggy tunes, subversive lyrics, and tragic biography. My Cobain interest underlined my growing appreciation for history. When I was eighteen and first envisioned writing my Great American Novel, I wanted a quintessential locale to capture a Washingtonian (if not all-around American, if not all-around human) spirit of resilience in the face of boom-bust ruin; an indefatigable tendency to reinvent oneself despite the viscous mud of failure; a nostalgia bordering on madness for figures from the past. And what better setting for this than Aberdeen Washington? Cobain is just one of that town’s amazing misfits that came to devastating ends. Loud’s ghosts (or hallucinations) became a vehicle for me to delve into some brutal and entrancing history.”

Amidst the loss and failure, Whistle Punk Falls crackles with indelible defiance and verve. As the title implies, Whistle Punk Falls is a felix culpa, or happy fall finishing with a glimmer of hope that Loud’s fate will be different than Cobain’s. Either way, like Cobain’s catchiest melodies, Whistle Punk Falls forms a tune that will stick in your head.

Shaun Anthony McMichael is the Pushcart-nominated author of THE WILD FAMILIAR short stories (CJ Press, 2024) and the poetry collection JACK OF ALL…(New Meridian Arts, 2024). Since 2007, teaching writing to students globally, in classrooms, juvenile detention halls, mental health treatment centers, and homeless youth drop-ins. He’s edited two collections of poetry by youth affected by trauma and mental health issues (THE SHADOW BESIDE ME and THE STORY OF MY HEART). Over 115 of his poems, short stories, and reviews have appeared in literary magazines such as The Chicago Review, The Bellingham Review, and Adroit Journal. He lives with his wife and son in Seattle where he attends church most Sundays.  In addition to teaching English to immigrants and refugees at a public high school, he hosts an annual literary arts reading series, Shadow Work Writers. Visit him at his website shaunanthonymcmichael.com.

Heart Rhythm Meditation’s Miraculous Transformations When the

Heartbeat is Synchronized with the Breath
Extraordinary things happen when you sync your heartbeat and your breath!
● It makes you truly aware of your heart both physical and emotional, and what it has to say to you.
● It creates an open gateway between your conscious and your deep heart, enabling the processing of
stuck emotions that are hindering you from healing mentally and physically, or moving forward into
growth and change.
● It will help you understand the hearts of others, enhancing empathy in both personal and professional
relationships
● It will magnetize your heart energy so that
you can influence family, lovers, children,
bosses, and others who control your
future—either individually or collectively in a
room.
● It enables you to stay in equilibrium when
something would normally rock your
world—providing a pathway to leave stress
behind.
● It will create a peace and sense of
wholeness, a place from which you can
create and receive abundantly and increase
your confidence and courage.
● It can direct you to the purpose that’s been
waiting in your heart for you to discover it.
● It will enable you to experience being one
with the Universal heart energy of love.
All this and more are possible by learning how to do the Heart Rhythm Meditation, bringing your heartbeat and your breathing into sync. Puran and Susanna Bair are today’s leading authorities on this practice, which was originally introduced to the Western world in 1910-27 by Indian musician and mystic Hazrat Inayat Khan.

However, the Bairs have taken it far deeper in their work and in their two books Living from the Heart: A Guide to Heart Rhythm Meditation and Energize Your Heart in 4 Dimensions.
In Living from the Heart they offer a manual for learning to feel your heartbeat and the exact breath pacing which catapults you into an expansive energetic state that clears debris and creates emotional freedom, enables you to walk through life with a heartbeat that strengthens you and influences the world around you,and gives you the doorway to become one with the Universe.

They also then guide you on individually applying the four elements (fire, water, air and earth) to dial in the means to eliminate guilt, confusion, despair, depression, grief, resentment, fear, denial or intransience—and increase the positive open states that enable joy and happiness to become your life setpoint.

Energize Your Heart in 4 Dimensions takes it further, offering a look at how to employ the Heart RhythmMeditation to expand your heart in a specific direction—widening (for more tolerance and influence); deeper(for greater feeling and empathy), higher (upward for joy), forward (for more creativity and courage) or inner(energetically replenishing all the other four.)
Through iamHeart, the school they founded in 1988, headquartered in Tucson AZ, Puran and Susanna Bair have taught Heart Rhythm Meditation to tens of thousands all over the world. They have spearheaded numerous peer-reviewed studies on heart rate variation, and the impact that Heart Rhythm Meditation does to steady the heart’s beat -- even under stress. iamHeart is committed to the study and research of the physical effects of Heart Rhythm Meditation on the body. You can learn more at www.iamheart.org

Puran and Susanna offer a new look at the authority and sensitivity of the heart, and a means to access it easily for energy, clarity, peace and inner power.

Today’s guests are Susanna and Puran Bair, co-founders of
iamHeart, a nonprofit organization dedicated to helping people
access emotional, physical and spiritual wellbeing through the
transformative practice of Heart Rhythm Meditation—or HRM.
Together, they’ve spent decades developing and teaching this
heart-centered approach, which synchronizes breath and
heartbeat to create coherence in body, mind and spirit. 

They both studied intensively for over four decades with, and now
represent, Sufi master Pir Vilayat Inayat Khan.
 

Susanna Bair is a pioneering teacher of heart-based
meditation whose work draws from over 40 years of study in
psychology, the arts, and the Sufi mystical tradition. She holds
a Master’s in Counseling Psychology with clinical experience
at the University of Vienna.

Puran Bair brings a unique blend of science and spirituality to
this work. With a background in mathematics and physics, he
has developed practical techniques that make ancient wisdom
both measurable and applicable to modern life. His work with
Heart Rhythm Meditation includes collaborations with
researchers to study the physiological effects of breath and
heart coherence.

Together, Susanna and Puran have taught thousands of students worldwide, created the Breath & Heart app, which makes their accessible, life-enhancing practices
available to people everywhere, and, they have authored four books including Living From the Heart and Energize Your Heart.
Their shared mission is to awaken the power of the heart—not just as a metaphor for love, but as a real source of vitality, insight, healing, and transformation.

Justin Waltz has been Brand President of The Junkluggers since January 2024, bringing over a decade of experience in junk removal and franchise operations with him from his time at 1-800-GOT-JUNK and College HUNKS Hauling Junk & Moving. At The Junkluggers, he is dedicated to strengthening relationships with franchise owners, expanding the brand’s national footprint, driving technological innovation, and upholding the brand’s commitment to environmental responsibility and community impact. 

Pia Leichter is a creative partner, published author, certified coach, and entrepreneur. Her path has been anything but ordinary: a recovering nomad, she’s reported as a journalist in Sri Lanka, graduated summa cum laude from NYU, and worked as an award-winning creative director for some of the biggest brands in the world. Now, as the founder of Kollektiv Studio, she’s uniquely positioned to co-create wild visions and ventures. 

She recently published Welcome to the Creative Club, a book that challenges everything people thought they knew about creativity. Praised by Google's Global Head of Creative & Innovation as "life-changing" and by iconic fashion designer Betsey Johnson as "a wild ride," this part-memoir, part-guide invites readers to make life their biggest art project and reclaim their creative power.

Dear Friend, 

I am a refugee singer and songwriter born in Iran and raised in the UK and USA. Tomorrow I turn 50. Every single year of my life I have witnessed the region of my birth become more engrossed war/massacres, political and economic destabilization, displacement, and despair. Many of my family members I have never met. Against this backdrop of mass loss and heartbreak, I have dedicated my life to creating and sharing music that can heal and unite. I sing in a variety of languages and seek to serve as a bridge between estranged cultures during a time of deep fracture. I play a variety of ethnic instruments and run a training program for those wanting to present sound therapy. I also wrote a book on the subject, which I use as the basis for my live music events and trainings.  People say that my music speaks to the soul and awakens a depth of inner presence. My music and message is a call to peace and an invitation to move past our differences.   

I got some critical acclaim in 2020, after winning three Global Peace Song Awards. I have a new album coming out soon about my personal journey as a refugee from a Muslim country trying to find his way in a Western world that often rejects the refugee experience. The album is called Unbroken. I teamed up with Grammy Award winner Kipper Eldridge (Sting's Brand New Day-2003) to record this album. The lyrics take listeners on a deep dive into my personal struggles to overcome self-contempt and confusion about my hybrid identity. I have had to face and release the shadows of collective and personal pain that came from my family losing everything and starting from scratch. My story is one of emerging from darkness with a newfound sense of serenity and strength. My songs fit the definition of healing music, the kind which can nourish the spirit. They are crafted with the intention of guiding us back to the essence of being human. I hope my story of self-discovery and healing and my musical art can help anyone who has ever felt like an outcast to transcend their struggles and I would love for you to help me tell my story during this time of fear and widespread conflict in my region of birth. 

 Don’t Ignore the World of the Refugee

 Approximately one in three refugees and asylum seekers experience high rates of depression, anxiety, and post-traumatic stress disorder (PTSD), living with psychological scars and limited access to benefits or hostility from their hosts, whose governments often financed the conflicts that displaced them.  

The life of a refugee is a journey marked by profound psychological and physical hardship often from the experience of forced displacement. For many, the trauma begins with violence, persecution, or fear that precedes that displacement. Then there is the journey  that follows. Imagine what it must take for you to flee the place you have called home for generations. This type of trauma leaves a lasting scar that makes it harder to adjust wherever we land. Safety, stability, and a sense of belonging can often feel out of reach within the family unit itself because of the stressors from displacement.

Having to live with overwhelming anxiety, depression, or post-traumatic stress was a daily reality I had to grow up with. I struggled to find hope in my life and to come out of the victim mindset. Eventually I had to abandon my parents’ home at 16. Refugees life me often suffer in silence, unable to access mental health support due to cultural distancing, stigma from the new society, and a lack of resources. Extraordinary resilience is also a part of the refugee experience—the strength to keep moving forward no matter what scars we may carry makes refugees some of the bravest people you will ever meet!

Many of us had to navigate a system that often overlooked our humanity and we relied on the generosity of new friends in our adopted countries, who taught us what really matters in life. Thank you to all of you who have ever helped people like myself!

Loss, hardship, and immense courage is what has shaped the lives of many refugees. It is my hope that our institutions and leaders provide the support needed for our world’s refugees to properly heal, not feel isolated, and to empower, and honor the resilience of those who have endured the unimaginable. 

"Behind every refugee statistic is an outsider who is painted often in subhuman or hostile ways. Every person longs for hope, dignity, and a place to call home, where they can feel that they belong."

~Shervin Boloorian

SHERVIN BOLOORIAN (IRAN/UK/USA)

Shervin Boloorian’s authentic musical presence and deep connection with his audience is a rare gift. Known for inducing deep peace and leaving listeners with a lasting sense of tranquility, Shervin's performances are marked by exceptional musical breadth and profound emotional depth. His magnetic singing style, combined with his diverse ethnic roots and broad musical abilities, allow him to create interactive, inclusive spaces that resonate with audiences of all ages and backgrounds.

Shervin's delicate heart-opening vocals stand out most prominently, elevating his material: whether original songs, authentic ancient world music, or culturally diverse healing sounds as forms of “medicine” at his events. 

His third studio album, "I Hear You, Mother Earth", released in 2020 in response to Covid-19, won three Global Peace Song Awards. His prior album, One With The Beloved, a music for peace collection of Rumi wisdom and Sufi-inspired songs, was endorsed by worldwide bestselling Rumi translator and poet, Coleman Barks.

Dedicating his life to music’s power to heal, Shervin launched Bali's first live healing music program at the famous yoga barn in Ubud in 2012. He has since served tens of thousands of guests in 14 countries worldwide. Aside from being a celebrated vocalist and award winning natural music artist, Shervin certified as a sound practitioner from 2011-2018, and trained in Urban Shamanism in 2007. He is now recognized as an accomplished sound healing teacher-trainer. He published his first book, "The Three Zones of Sound" in 2022 and is author of numerous articles on his method.

Website - Shervinboloorian.com

Instagram- ShervinBoloorian

Spotify - Shervin Boloorian

Facebook - Shervinartist

YouTube - Soundhealingbali and Shervin Boloorian

TikTok - Shervin Boloorian

Download - Bandcamp

"I create music that brings listeners home to natural and peaceful sensations. No matter what you're going through, music can be there as a guide and a friend. It helped me with making sense of my darkest struggles. What I present to the world in turn says “you don’t have to feel alone in facing your hardship.”

~Shervin Boloorian

SHERVIN BOLOORIAN (EXTENDED BIO)

UNBROKEN: UNITING THROUGH MUSIC IN A FRACTURED WORLD

In a time when the world feels more divided than ever, Shervin’s forthcoming album, “Unbroken,” like his prior material, offers a powerful and necessary antidote. Shervin’s music has always transcended cultural divides and personal boundaries, and his new material weaves together Western influences and his Iranian refugee story into a deeply moving narrative of love, loss, and self-acceptance. Through his latest release, Shervin gets personal and vulnerable, exploring the daily complexities of alienation and life as an outsider. Ever since being forced to leave his country of birth, he grappled with identity while staying true to his lifelong dream of a harmonious life—for others and for the self. Look out for this new release in 2025.

A CROSS-CULTURAL BRIDGE

Shervin’s passion for healing music and his dedication to bringing communities together through music were behind his launch of Bali’s first sound healing program at the famous Yoga Barn holistic campus in 2012. Having collaborated musically with Sufi initiates, Bali spiritual leaders, a Tibetan Lama and Native American wisdom keepers, his events invite authentic cultural understanding and appreciation as well as a rich live music experience. His album, One with the Beloved, a music for peace project involving several guest musicians and producers from around the world, was endorsed by best-selling translator of Rumi, Coleman Barks, for aiming to heal the wounds between Western cultures and Islam through music. His live music night events in Bali appeal to all audiences, remaining most popular at Yoga Barn, with regular sold out events (close to 80 guests on average).

AWARD-WINNING MUSIC

Shervin’s talent and versatility as an award-winning multi-instrumental musician, and world class vocalist make each program he offers exceptional in quality. Because of his own diverse roots, and interactive group space-holding skills, Shervin can touch audiences of all ages, persuasions and backgrounds. When he applies his musical skills, caring presence and ability to read and respond to the individual energies within a group, the energy at his events alternates between euphoria and inner stillness.

INSPIRING RECORDING ARTIST

Shervin sings and composes in a variety of different languages. His vocals carry a timeless and boundary-less quality and have been described by best-selling author and spiritualist, Margot Anand, as “angelic! A unique blend of the gentle, soft and seductive.” Lines of separation between musical genres are blurred when listening to Shervin’s recordings. His albums often contain hybrid styles not attempted before such as his groundbreaking Gospel version of Depeche Mode's "Enjoy the Silence"; Western Jazz with Middle Eastern and New Age musical flavors; and Sufi Zikr in Arabic in a West African style. His highly acclaimed 2020 album conveyed the experience of sound medicine into a meticulous and high quality studio format through “I Hear You, Mother Earth.” Shervin recorded every instrument or sang on every track, earning three Global Peace Song Awards and launching his unmistakable brand of ancient and globally inspired healing music to notoriety.

WORLD CLASS SOUND THERAPIST

Shervin’s depth of knowledge and experience set him apart as a respected authority on natural music. He has appeared as an expert on several podcasts, is author of the book, “the Three Zones of Sound,” (2022) and has published numerous articles on the subject of non-digital sound therapy. Collecting his vast expertise and depth of knowledge, Shervin designed and created the ‘Three Zones" system that he teaches to future sound workers throughout the world in his praised training program. He draws from his Iranian and Indigenous lineages into all his programs- incorporating world music, authentic medicine songs, and Sufi chants in Persian and Arabic, among other styles. Shervin trained and certified with sound healing pioneer and world authority, Fabien Maman, and is a graduate of Maman’s renowned Tama-Do Academy of Sound, Color and Movement,