SIMON MAINWARING

Simon Mainwaring is the founder & CEO of We First, a strategic consultancy accelerating growth and impact for purpose-driven brands, and author of the Wall Street Journal bestseller LEAD WITH WE: The Business Revolution That Will Save Our Future. He’s a member of the Steering Committee of Sustainable Brands, the Forbes Business Council and a Fellow of the Royal Society of Arts. His first book, We First was a New York Times bestseller and named Best Marketing Book of the Year by strategy+business. He hosts the Lead With We podcast.

For far too long, businesses have operated with a dog-eat-dog mentality where the winner takes all. Yet over the past year and a half, through the social, political, economic, and environmental upheaval we’ve all experienced, this way of conducting business has proven not only futile, but irresponsible. Society is ready for, and desperately in need of, a revolutionary new way to run our businesses to preserve our future.

For us, together, to bring about real, lasting changes, we will all need to learn to operate as an interdependent collective rather than as opposing forces. It is time we stop leading with “me” and start leading with “We.”

The market is increasingly disrupted, the economy is only beginning to heal, consumers are more and more conscious, and the constellation of crises facing the world continues to compound. To help solve all of these interconnected challenges, Simon Mainwaring has developed a revolutionary blueprint for creating lasting business growth through impact in his new book, LEAD WITH WE: The Business Revolution That Will Save Our Future (Matt Holt Books, November 9, 2021).

As CEO and founder of We First, and author of the 2011 New York Times bestseller We First, Mainwaring is one of the world’s leading thinkers on leveraging the reach, resources, and unique responsibility of business to improve company cultures, the communities it serves, our society at large, and the planet on which all of our futures depend.

Equipped with a decade of research and hands-on experience as a key partner in some of the most impactful brand revolutions at companies such as Timberland, TOMS, SAP, Avery Dennison, VSP Global, VF Corporation, etc., Mainwaring reveals a critical blueprint for CEOs, top executives, entrepreneurs, thought leaders, and all stakeholders in our collective future to pivot their thinking, behaviors, and impact, and to repurpose business as the vanguard of meaningful change before it’s too late.

CHRISTIAN SHUBIN

Christian Shubin of “Poseidon Collective”

Since childhood Christian Shubin was inspired by his mother DeAnne who grew up surfing in the late 50’s and 60’s in Malibu with legends such as Miki Dora, Mickey Munoz, Dewey Weber, and the other staples of Surfrider in Malibu. He lived and breathed a raw and unadulterated surf culture from his mother and family since his youngest days.

Christian explored music in his youth playing Bass guitar in local Malibu Ska, Reggae, Punk band Bonsai Tribe as well as “Jester’s Dead” in his Central Californian College days. In 2010 Poseidon Surf was formed to pursue his inner passions, making it an homage to their mother, a refuge for his lifestyle, and a reflection of his surfing dreams. Since founding Poseidon Christian has incorporated Live Music into his Poseidon Surf Shop Events making it a hub for local music and surf culture in Santa Monica.

His “Poseidon Collective” band features Christian on Guitar and Vocals with numerous friends joining in on

Bass, Saxaphone, Drums and any other number of instruments including Kazoo.