For nearly three decades Sherry Stirling Fernandez has been a speaker, a teacher, a mentor, and is now the author of Life Mastery: Personal Progression Toward an Infinite Potential.
Sherry, and her husband Ken Fernandez, are a rags-to-riches story. Against all odds they found success, not only financially, but in each of the eight areas of Life Mastery - physical, spiritual, relationships, education, motivation, money, lifestyle and character. The Life Mastery program is a result of their careful study of the principles of success and a lifetime of practicing those principles. What makes Sherry unique in her ability to teach personal development is the years of study and practice she invested to master the principles she now teaches.
In 2009, in the midst of the recession, Sherry opened a boutique fitness and personal development business. For more than 25 years, while raising her large family and previous to opening her business, she had been involved in the leadership of several civic and church programs. She also mentored individuals, taught classes, goal setting, motivation, what men and women want in marriage, preparing for marriage, ecclesiastical topics, nutrition for weight loss, exercise, leadership and teambuilding. Having developed a wealth of knowledge and skills, she began looking for a way to put those skills to work on her own terms, and in her own way. It was this desire that led her to open the fitness business, FitMania, and the parallel personal development program, FitLife.
At FitMania Sherry created and intense group workout program using high intensity interval resistance training, (HIIRT) and was eventually voted Best in Boise competing with all local gyms. FitMania wasn’t just a gym. FitMania was very invested in the nutrition side of being lean and healthy as well. In addition to one-on-one food coaching, it hosted cooking and nutrition classes. On the FitLife side, there were classes on goal setting, finances, and relationships. As the program grew she developed a certification program to train clients to be trainers. Here they learned workout physiology, nutrition, leadership, and the FitMania/FitLife culture. Many of these trainers are now mentors for the Life Mastery Mentoring program.
It was important to Sherry to give back to the community. That meant that FitMania, as a business, was involved in the community doing free demonstrations, free workouts, body composition analysis at events and participating in fundraisers. The company also held its own yearly fund raiser for WCA (The Women and Children’s Alliance) and Sherry was eventually nominated for their prestigious TWIN (Tribute to Women in Industry) Award. The year following she was their speaker at the reception for the TWIN Award nominee’s.
After selling FitMania to one of her team members, Sherry rebranded her FitLife mentoring program, including the workbook she had developed, from FitLife to Life Mastery. She continued to mentor, do some workshops and to speak. Sherry does digital formats for teaching and speaking but she still prefers to mentor in person.
