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Insights Through the Rearview Mirror, December 4, 2020

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Guest, Andy Murray, Life as a Mosaic

Insights Through the Rearview Mirror with Jon Kramer and Paul Kramer

Guest, Andy Murray: Life as a Mosaic

What’s the single most important outcome you’re after, right now? Start there, and as long as you have your end goal clear as day, your path will eventually lead you to where you want to go.

We address:

How do I build a network that can help me accomplish what I can’t do on my own?

How can I hit my career or business goals when the road ahead looks hazy?

How is it possible to keep my eyes fixed on a better future while staying fully present to tackle the tasks at hand?

Jon and Paul welcome retail marketing expert Andy Murray to speak on growing your business and career, maximizing your leadership potential, and cultivating culture.


  • Having a strong peer-and-above network can take your career to new heights. Your network is everything. Build, nurture, and strengthen a network of mentors and other professionals who have all achieved success in their own right and from whom you can glean wisdom towards accomplishing your own goals.

  • Look at the trajectory of your life as a mosaic. When considering your goals and your unique path towards those goals, imagine life as a mosaic. Start in the center and establish the pieces which represent your clearly-defined core values. Everything at the peripherals may be hazy, but each piece you place carries on from the last until the full picture that is your life is completed.

  • You don’t need to be at full-throttle throughout your entire career. No matter how ambitious you are or how many professional goalposts you intend to hit, it may serve you well to slow down a few times in your career to recuperate, recharge, and reflect. We tend to get so focused on the future—that next big task, that next big meeting, that next big pitch—that we live in the day after tomorrow instead of today.


  • Andy’s construct for making important decisions [04:09]

  • Life as a mosaic [13:24]

  • Innovation happens on the fringe [22:39]

  • Why Andy transitioned from working in an agency to Walmart [27:38]

  • What Andy would have done differently looking back at his career [32:22]


Andy is a retail marketing expert with a strong understanding of global trends, creative marketing, and customer shopping habits. He is currently Chairman of the Asda Foundation and previously served as Walmart’s Senior Vice President of Creative and Customer Experience. A frequent conference and corporate presenter, Andy has a dynamic and engaging style that delivers insight and inspiration for teams in a way that inspires growth, personally and professionally.



Jon Kramer, Managing Director JMK Solutions is a marketing services veteran with 35+ years of experience working with leading agencies, and major consumer packaged goods brands.

Most recently, Jon was the Enterprise Sales Marketing lead at WestRock, a $16B packaging and display company, responsible for interfacing with their largest clients. Earlier, he was CMO of the RockTenn Merchandising Division where he created a shopper-marketing team, and go-to-market strategies for the Henkel company. He was also responsible for providing the selling organization with insights into the evolving US retail environment.

Previously, Kramer served for 10 years as CEO of J. Brown, the Shopper Marketing agency of Grey Worldwide. He was responsible for creating the organizational positioning and strategy, and led all new-business efforts. During his tenure, J. Brown became the leading U.S. shopper marketing Agency, virtually defining the discipline.


Paul Kramer’s distinguished marketing career is characterized by a long track record of building high performance communication organizations. His expertise is a unique blend of creativity, technical marketing analysis, and a keen business sense for strategic positioning. Paul’s earlier career included being the CEO of Catapult Marketing, President and COO of Hyper Marketing Inc and President and COO of D.L. Ryan Companies and has sat on Epsilon’s Strategic Management Team.

Paul is skilled in all areas of marketing. He is especially strong in strategic planning, national brand management, marketing communications, and business development. In addition, he has a solid management foundation with accomplishments in P&L management, intellectual property, forming and maintaining strategic alliances and building business.

Today, Paul is the General Partner of Riverside Consulting, a strategic consulting company working with senior leadership to help guide their business’ success.


Insights Through the Rearview Mirror

If I Knew Then What I Know Now – Insights Through the Rearview Mirror

During the height of the Covid-19 Pandemic, marketing executives, and brothers, Jon and Paul Kramer were discussing the decisions each had made in their lives. The good, bad, big and small and how each of these decisions had informed and transformed their lives.

Out of these heartfelt conversations came the idea of helping others make more considered decision in their lives. And, while there are literally thousands of books on decision making, they started to discuss how to improve on these “how-to” text books to make the art of better decision making easier and more gratifying.

An ongoing theme was “If I knew then what I know now…”

If I Knew Then What I Know Now – Insights Through the Rearview Mirror” is a journey through the decision-making process of interesting people. The question we will attempt to answer is there a decision-making framework that can lead to a more successful process? A way that will help you make better decisions.

In each episode, we will talk to interesting and intriguing guests about the decisions they have made in their lives, exploring the constructs they may have used and the learning that they have found in their very own “If I Knew Then What I Know Now” journey. Through these discussions, we will illuminate and amplify better ways to approach decisions and help you avoid deciding for the wrong reasons.

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