Jon Kramer and Paul Kramer

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Jon Kramer and Paul Kramer
Jon Kramer and Paul Kramer
Marketing solutions, strategic positioning, strategic planning, national brand management, marketing communications, and business development experts


Jon Kramer, Managing Director JMK Solutions, a marketing services veteran with 35+ years of experience working with leading agencies, and major consumer packaged goods brands.

Most recently, Jon was the Enterprise Sales Marketing lead at WestRock, a $16B packaging and display company, responsible for interfacing with their largest clients. Earlier, he was CMO of the RockTenn Merchandising Division where he created a shopper-marketing team, and go-to-market strategies for the Henkel company. He was also responsible for providing the selling organization with insights into the evolving US retail environment.

Previously, Kramer served for 10 years as CEO of J. Brown, the Shopper Marketing agency of Grey Worldwide. He was responsible for creating the organizational positioning and strategy, and led all new-business efforts. During his tenure, J. Brown became the leading U.S. shopper marketing Agency, virtually defining the discipline.


Paul Kramer’s distinguished marketing career is characterized by a long track record of building high performance communication organizations. His expertise is a unique blend of creativity, technical marketing analysis, and a keen business sense for strategic positioning. Paul’s earlier career included being the CEO of Catapult Marketing, President and COO of Hyper Marketing Inc and President and COO of D.L. Ryan Companies and has sat on Epsilon’s Strategic Management Team.

Paul is skilled in all areas of marketing. He is especially strong in strategic planning, national brand management, marketing communications, and business development. In addition, he has a solid management foundation with accomplishments in P&L management, intellectual property, forming and maintaining strategic alliances and building business.

Today, Paul is the General Partner of Riverside Consulting, a strategic consulting company working with senior leadership to help guide their business’ success.

Insights Through the Rearview Mirror

Insights Through the Rearview Mirror with Jon Kramer and Paul Kramer
Jon Kramer and Paul Kramer

If I Knew Then What I Know Now – Insights Through the Rearview Mirror

During the height of the Covid-19 Pandemic, marketing executives, and brothers, Jon and Paul Kramer were discussing the decisions each had made in their lives. The good, bad, big and small and how each of these decisions had informed and transformed their lives.

Out of these heartfelt conversations came the idea of helping others make more considered decision in their lives. And, while there are literally thousands of books on decision making, they started to discuss how to improve on these “how-to” text books to make the art of better decision making easier and more gratifying.

An ongoing theme was “If I knew then what I know now…”

If I Knew Then What I Know Now – Insights Through the Rearview Mirror” is a journey through the decision-making process of interesting people. The question we will attempt to answer is there a decision-making framework that can lead to a more successful process? A way that will help you make better decisions.

In each episode, we will talk to interesting and intriguing guests about the decisions they have made in their lives, exploring the constructs they may have used and the learning that they have found in their very own “If I Knew Then What I Know Now” journey. Through these discussions, we will illuminate and amplify better ways to approach decisions and help you avoid deciding for the wrong reasons.