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The Alchemy of Business Show, May 21, 2022

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​​​​​​​Building Your Business & Brand Through Marketing Fundamentals with Eric Berman

The Alchemy of Business Show with Steve Rodgers

Building Your Business & Brand Through Marketing Fundamentals with Eric Berman



Branding is essential for business - without it, you might as well close your business as you won’t get customers. Branding is not just about getting your target market to select you over the competition; it's also about getting your prospects to see you as the sole provider of solutions to their problem or need.

Eric Berman, the co-founder of Brandetize, is a branding expert. He shares his knowledge in marketing and building a brand that will represent your values. In this episode of The Alchemy of Business, he and our host, Steve Rodgers, talk about their experiences and share tips on dealing with the challenges. Listen or watch this week’s episode and gain more knowledge about marketing, life, and business.



[5:34] The upside of Covid-19

[11:49] Picking yourself up

[23:41] Business is like marriage

[33:29] Adaptability in business is what makes you successful

[44:55] Why culture is vital in any business

[53:22] We are all connected



Eric Berman is the founder and CEO of Brandetize, a full-service, performance-based digital marketing agency in San Diego, CA. He was one of the co-founders of, the largest and most visited college site on the internet, in 2000. At he raised $75 million, oversaw several acquisitions, and helped manage employee growth from 3 to 400.

In 2001, Eric built the online business for world-renowned speaker, author, and thought-leader, Brian Tracy. After a lot of success in a short amount of time, other brands started reaching out to have Eric help their businesses grow in the same way. This was when Eric decided to form Brandetize with his partners.

Eric has been growing businesses for over 25 years and has a passion for helping others scale their companies and grow the bottom line through high-value digital marketing.

The Alchemy of Business Show

Show Host

The Alchemy of Business Show with Steve Rodgers

The Alchemy of Business Show serves as a roadmap for purpose-driven leaders by sharing proven processes geared for those seeking to become more successful by integrating a well-rounded, systematized, and holistic approach in their business.

On the show, I utilize my experiences and accomplishments as a former Warren Buffett CEO, serial entrepreneur, leader of multiple premier companies, and business consultant to bring out the best in my guests - so that the viewer learns and grows with each episode.

I’ll be sharing my knowledge gleaned from my own transformations through overcoming life’s obstacles while also excavating golden nuggets of wisdom during deep dives with some of the most dynamic leaders in the world today.

Anyone seeking greater productivity, unlimited abundance, higher profits, and deeper alignment with their purpose will benefit significantly from the community of entrepreneurs who appear on The Alchemy of Business Show.

The show provides all-important mentorship and will inspire creativity and action as you experience the stories of the journeys, the failures, and the triumphs of individuals from all walks of life and what they have learned along the way.

Each show is about one hour long, and new episodes drop every Thursday.

You can listen for free on any app that supports podcasts, as well as iHeart Radio, and you can watch on YouTube, Roku, e360TV, and more.

Bi-Weekly Show
Schedule Station
BBS Station 1
Schedule Broadcast Day
8:00 pm CT
8:55 pm CT
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