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RADIO TONI, March 24, 2021

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She’s the Boss CEO Jules Brooke, Handle Your Own PR, herself talking about Creating her new life

RADIO TONI with Toni Lontis

Talking Points Radio Toni – Every Day Business with Jules Brooke

  • Welcome and intro – Listening live on FB, LI we have my EVA Pao ready and waiting to respond to your comments and questions with website links etc, like subscribe and email,, big shout out and thank you.

Today’s guest is the She’s the Boss CEO Jules Brooke herself talking about Creating her new life

These questions are just a guide – follow my lead and we will have an intuitive and insightful discussion.

Jules is the founder of Handle Your Own PR, a DIY PR service for business owners, and has been teaching people how to get media coverage for their business for over 10 years.

Handle Your Own PR has helped thousands of small business owners make millions of dollars’ worth of media exposure by running their own PR campaigns. Using her online boot camps, coaching and PR SaaS platform, Jules’ students have been on TV, radio and been featured in magazines and newspapers nationally. Many have gone on to huge success in their business.

The She's The Boss community, founded by Jules, has grown since the start of the pandemic in 2020. There are regular free zoom lunches with women around the country every Friday lunchtime (#noagenda although a lot of business is done and connections are made) and a podcast called She’s The Boss Chats.

She’s The Boss is also a YouTube channel featuring interviews with wildly successful women in business from Australia and around the world.

Jules is on a mission to help women build their profile in the media, and also to showcase all the incredible women that are changing the world with their businesses. It’s time we put the spotlight on all the amazing female founders and women doing extraordinary things in business.

Personal info Jules is the mother of 3 boys (including twins!) and has a wonderful, supportive partner, Dave and a dog called Nugget. She loves reading, cooking, music, movies, socializing with friends and the beach.

Good afternoon Jules and welcome to the show, we are delighted to have you here today. Today we are going to talk about Growing a business and community from the COVID lockdown!

  1. Let’s start with your life in business pre covid – what did that look like, what were you doing, what were your plans?

  2. How did you help business pre covid? – I want some nuggets of wisdom to share with the audience about handling your own PR – tips and tricks, the bootcamps, coaching and platform

  3. What was the immediate impact of covid on your business? – what did you do, how quickly were you able to respond, what were the things that you discovered during that time?

  4. Shes the Boss – tell the audience about this, your mission, vision and how you help women, ticker TV,

  5. There’s a big venture brewing for Jules Brooke, would you like to tell the audience what that is and how people can be involved?

  6. Tell me what life looks like in 5 years Jules

We will keep the conversation organic and it will flow where its meant to, Jules

Links for Jenn and Pao and LinkedIn business page

Some further information...

Link to Handle Your Own PR

The She’s The Boss YouTube channel


Link to the website podcast page:

Link to the She's The Boss Facebook group:

Link to Jules’ LinkedIn profile:


Show Host

Radio Toni is hosted by Toni Lontis, author of Resilience – Memoir of a broken little girl discovering a women of strength and beauty. She is Australia’s rising talkback radio queen, who is not afraid to facilitate interviews across the more difficult conversations of our day, bringing her brand of social consciousness to the airwaves.

Radio Toni is a community of like-minded people who are dedicated to making their life journey inspirational, wanting to leave a legacy for others.

Toni is an inspirational woman who has dedicated her life’s work to helping women and the men who love them to find their passion, purpose and voice.

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