Momentum Magnet, November 13, 2020
Momentum Magnet with Karen Morales
Guest, Bob krinsky, health care strategy consultancy from a home office, working from home, remote work for all
Since founding The Krinsky Company (TKC) in August 2002, Bob has led over 100 strategy engagements for Philips Healthcare worldwide; co-lead a 3-yr. marketing transformation for IDEXX Labs; delivered over a dozen growth strategy engagements for Quest Diagnostics CEO, lead the Key Opinion Leader Advisory workstream for Accuray in Vienna in 2014. Since Feb, 2016, Bob has been partnering with Dr. Kyu Rhee, at IBM Watson Health. He leads efforts to stand up and manage Advisory Boards and Innovation Councils across several market segments to drive both vertical and horizontal growth strategies. TKC is now a team of 11 professionals with a presence in San Francisco, Boston, NYC, Washington DC, Las Vegas and Madrid, Spain
Over the past few years, Bob has partnered with Bain & Company to deliver a growth strategy engagement initiated by Intuit CEO Scott Cook. Bob was the key note speaker in London at the global Innovation Conference for DeBeers Diamonds, another Bain client.
Bob began his consulting career with IdeaScope in 1987. Based in Boston and San Francisco, IdeaScope focused its practice on growth strategy and corporate innovation. In 1991, Bob opened the firm’s SF office, became a partner, and in early 1997, was named President and CEO. While at IdeaScope, Bob initiated and managed an 8-year relationship with Hewlett-Packard, leading over 40 global strategic innovation initiatives across all business sectors and into entirely new categories of business. He also worked closely with senior executives at Motorola, P&G, US WEST, General Mills, Nokia, Schott Glas, Kodak Motion Picture Group, and Bristol-Myers.
Bob and his wife Sharon have two sons (Harry and Leo) and two dogs (Cubby and Cotton). Bob has been working out in a morning bootcamp for 11 years and follow’s the NBA with deep commitment.
Momentum Magnet
Did you ever wake up one day and know your entire life needed to change? You might know what you want, but where to start is often the barrier. I'm Karen Morales and in 2017, that was me. With a lot of inspiration, I decided to leave my job, my marriage and start a company, all at once. What's more, I did it with a muscle disease, two small kids and no financial back-up plan, and built a seven figure business.
Karen Morales uses her personal stories of change. With resilience and humor as her core messages, Karen challenges us to all believe that any difficult situation, in life or business, can have a happier ending.
