Vivienne Harr:

Lemonpreneur, Child-Anti-Slavery Activist, Philanthropist, Author, Organic Product Creator, Twitter Star and Subject of a New Documentary Sweeping the Country

"You don't have to be big or powerful to change the world. You can be just like me!"

After seeing a photo of two enslaved boys her age—and learning that "slavery did not end with Abraham Lincoln"—then 8-year-old Vivienne Harr decided to help. She said: “Compassion is not compassion without action.”

So, since children have done since time immemorial, she went with “the only business experience I had”: a lemonade stand. But, little Vivienne had a big vision. She wanted to raise $100,000. She "made a stand" at her lemonade stand for 365 days straight, rain or shine, to “end child slavery.” The world stood with her.

On day #52, New York Times, Pulitzer prize-winning columnist Nicholas Kristof retweeted Vivienne, and her moment became a movement. The New York Times, Bloomberg TV, The BBC World News, ABC News, NBC News, CBS News, The New York Daily News, The Huffington Post, FOX, MSNBC, Yahoo News, MSN, AOL, Food & Wine, Town & Country, O Magazine, Time for Kids, Parenting, Real Simple—and media outlets across the country and around the world from Australia to Brazil to France to Hong Kong—have covered the

Make a Stand movement.

On day #173, Mayor Michael

Bloomberg welcomed Vivienne

to Times Square to sell her famous lemonade. It was there that she reached her goal—donating $101,320 to Not For Sale, a leading anti- slavery organization. When her parents said: “You did it, honey. You’re done,” Vivienne said: “Is child slavery done?" They shook their heads. "Then, I am not done.”

Vivienne continued her daily stand for a full 365 days, at which point she decided to bottle her organic, Fair Trade “lemon-aid”—becoming the first child in American history to bottle her lemonade-stand lemonade. She and her team raised over $1 million to start Make a Stand, Inc. - one of the first Certified B Corps in the world. Five- percent of all sales go to leading organizations that do the most documented work in eradicating child slavery in the U.S. and around the world. (While 5% may sound small, it's not. That's because it's 5% of gross revenues, not merely 5% of profits. If all U.S. companies gave 5% of all revenues, not just profits, that would be roughly $1 trillion dollars...every year.)

Vivienne has won numerous awards for her work, including the George H.W. Bush “Point of Light Award” and the “Crowdfunding Campaign of 2012.” Town & Country recognized Vivienne one of the "50 Most Influential Philanthropists in America” along with Leonado DiCaprio, Michael Bloomberg and Laurene Jobs. She is the youngest to make the list—by 10 years. Vivienne is also an honorary member of the World Affairs Council after having introduced Twitter CEO Dick Costolo at his award dinner. As of December 5, 2013, Vivienne Harr was the youngest-ever featured speaker at a Tedx Talk. (Click here to see Vivienne’s Ted Talk.)

Make a Stand became a new way of doing business: A for-profit B-Corporation that shares the vision of its founder: "a world where all 18 million children are free and safe."

On November 12, 2013, The New York Times article “In a Lemonade Stand, The Transformation of a Corporation” positioned Vivienne’s company as the poster child for social impact brands in America: “If done right, [Make a Stand] could not just raise money to end child slavery, but create a role model for nonprofits and all businesses.” Make a Stand is served in 165 stores across the West Coast and at the foodservice programs at Twitter, Microsoft, Oracle, Intel, Netflix and others.

The children's book she illustrated with her mother is now available. It encourages children with the message

"You don't have to be big or powerful to change the world. You can be just like me!"

A feature length-documentary film titled: #standwithme about Vivienne's story is now airing in theaters across America and will be available for home viewing in late April. Vivienne will also host a new network TV series tentatively-titled "Kid MissionPossible” (produced by Endemol, the world's largest independent production company). She was tapped as a keynote speaker at Wisdom 2.0 Summit in February, 2014.

Of their roughly 230 million users, including A-list celebrities, humanitarian organizations and heads of state, Twitter gave Vivienne the honor (and it was a profound honor) of ringing the bell at its IPO in New York on November 7, 2013—because executives believed Vivienne is a symbol of how Twitter can be used to change the world.

The Make a Stand Foundation ensures "impeccable impact" of the for-profit brand. The Foundation shares the vision of its founder of a world where the 18 million children in slavery and are free and safe. Vivienne has become a leading global voice in the fight against child slavery. She says: "If we all stand together, we can end child slavery."

#standwithme Brings Vivienne Harr’s Story to the Big Screen

#standwithme explores modern slavery through a young girl trying to make a difference. When Vivienne Harr took a stand, her community stood with her, as did a group of filmmakers. When these filmmakers stood, their community stood with them and submitted crowd-sourced footage from places as far away as Nepal, Singapore, and Peru.

Emmy-winning Stillmotion Originals has teamed up with Vivienne to bring this film straight to communities across the US and give them a chance to stand together. Using social media and new platforms such as Tugg.com, they are renting theaters in 30 cities and selling tickets online.

“This story matters. When people see the power we all have in our daily decisions, they will be empowered to become a part of the solution,” says Co- Director Patrick Moreau. “What could take a traditional Hollywood theatre several years to produce, direct, edit, and then deliver to an audience has been greatly accelerated.”

#standwithme attempts to change the way documentaries are made and brought to the public. Production began in May of 2013 and the 72-minute film hits theaters less than a year after the filmmakers first met Vivienne. In that span the production has travelled to Nepal, Ghana, Namibia, and Dominican Republic to bring this story to life by talking to children who are or were enslaved. With volunteers in every city where the film is screened, Vivienne and this team of filmmakers show there is a new way to stand for the world you believe in through direct connection to communities and inviting them to get involved.

•   February 8 - Phoenix, AZ - Attend Phoenix Premiere

•   February 11 - Denver, CO - Attend Denver Premiere

•   February 13 - Kansas City, MO - Attend Kansas City Premiere

•   February 16 - Dallas, TX - Attend Dallas Premiere

•   February 18 - Austin, TX - Attend Austin Premiere

•   February 20 - Houston, TX - Attend Houston Premiere

•   February 22 - New Orleans, LA - Attend New Orleans Premiere

•   February 25 - Tampa, FL - Attend Tampa Premiere

•   February 27 - Atlanta, GA - Attend Atlanta Premiere

•   March 1 - Nashville, TN - Attend Nashville Premiere

•   March 3 - Raleigh, NC - Attend Raleigh Premiere

•   March 5 - Washington, DC - Attend Washington, DC Premiere

•   March 7 - Philadelphia, PA - Attend Philadelphia Premiere

•   March 9 - New York, NY - Attend New York Premiere

•   March 11 - Boston, MA - Attend Boston Premiere

•   March 14 - Toronto, ON - Attend Toronto Premiere

•   March 16 - Detroit, MI - Attend Detroit Premiere

•   March 18 - Wilmington, OH - Attend Wilmington Premiere

•   March 19 - Cincinnati, OH - Attend Cincinnati Premiere

•   March 21 - Chicago, IL - Attend Chicago Premiere

•   March 23 - Madison, WI - Attend Madison Premiere

•   March 25 - Minneapolis, MN - Attend Minneapolis Premiere

•   March 28 - Winnipeg, MB - Attend Winnipeg Premiere

•   March 31 - Calgary, AB - Attend Calgary Premiere

•   April 3 - Vancouver, BC - Attend Vancouver Premiere

•   April 5 - Seattle, WA - Attend Seattle Premiere

•   April 8 - Portland, OR - Attend Portland Premiere

10-Year-Old Authors Children’s Book about Child Slavery

“Make a Stand, when life gives you lemons change the world!”

While 10-year-old Vivienne Harr and her social purpose company Make a Stand, Inc. SPC are bottling lemonade, New York publisher Chocolate Sauce is printing books, all for the cause of ending child slavery.

The Story: Last year Vivienne saw a photo that changed her life. Lisa Kristine’s photo of child slaves Vivienne’s own age in Nepal inspired her to take action.

Helped by her family, Vivienne sold lemonade every day in

front of her house, rain or shine, to raise money for those

children. “No price, just pay what’s in your heart,” she would say. In four months she reached her goal and wrote a check to anti-slavery group Not for Sale for $101,320. Read the story of how she turned her lemonade stand into a social purpose corporation with a mission of ending child slavery.

“It’s not a business, it’s a ’Giveness,’” says Vivienne, who partnered with Chocolate Sauce in creating the book about her lemonade stand. “Join us and help sweeten the world one story at a time!” says Shelley A. Lewis, Founder of Chocolate Sauce. Lewis says they are working on an interactive, WeJIT-enhanced, e-book version to allow children to enter an online forum and hold discussions about the book and about making a stand in their own lives.

This 48-page book, written by Vivienne and illustrated with

her mother, offers children an important life lesson about

their power to make a difference. As Vivienne writes: "You

don't have to be big or powerful to change the world. You can be just like me!"

Five percent of the proceeds for each “Make a Stand” book will be given to anti-slavery organizations. Online shoppers can also donate books to kids in need of extra inspiration. The “Make a Stand” Book, Limited Edition is now available.

Make a Stand Foundation

At the Make a Stand Foundation, we share our 10-year-old founder, Vivienne Harr's, vision of a world where all 18 million enslaved children are free and safe. Make a Stand has already contributed more than $1 to fight child slavery around the world, but this is only the starting point.

ORIGINS

Make a Stand started as a promise—in the heart of then 8-year-old Vivienne Harr, who wanted to “make a stand” for all children in slavery. Her moment became a movement. We’re proud of our pure and wholesome roots: Stand-on-the-corner-and-flag- down-a-car lemonade sales. While our beginnings are humble, our ambitions are grand. We can only achieve so much impact through lemonade sales.

OUR PARTNERSHIP WITH MARIN COMMUNITY

FOUNDATION

As Vivienne says: “Sometimes we can feel small and

insignificant. But, it’s not how small you are. It’s how

big you think you can change the world.” Vivienne's

authentic and audacious thinking is what drives us to

do more. It’s why it made sense for us to open up a

fund – the Make A Stand Fund – at the Marin

Community Foundation. [Read the recent feature in MCF's Imagine Magazine here.]

Having a fund allows us to:

•   Go beyond bottle sales and accelerate the rate of change we can make in ending child slavery

•   Adopt a sophisticated and rigorous approach to our giving strategy

•   Leverage a recognized giving vehicle – the donor-advised fund – which provides many administrative

  and financial benefits

•   Work with other funders and maximize our efforts

Most importantly, it provides our supporters with a way to get involved with Make A Stand in a more significant way. Donors can write a check (as large as they would like), and it is received as a tax-deductible gift into the fund. We’re thrilled to be able to offer this capability through our friends at MCF. Our partnership with them offers many benefits:

Lisa Kristine’s Photo That So Moved Vivienne Harrr

•   Global reach;

•   Enormous depth of expertise when it comes to grant-making;

•   A talented research and evaluation department, to ensure we’re making smart decisions and

  understanding the real impact of our giving;

•   A rock-solid infrastructure to take care of all our administrative work, which allows us to focus on our

  mission;

•   Access to an amazing community of like-minded people.

  OVERVIEW OF GIVING STRATEGY

  Our giving strategy can be aptly summed up by our founder, Vivienne: “Every dollar counts, because you never know which dollar will free a child who will change the world.” We spent a great deal of time vetting the finest organizations across the globe, that do the most documented work in eradicating child slavery. Together, they represent the gold standard—a “mutual fund” of sustainable change—on the fight against child slavery, through four key phases: liberation, education, empowerment and safety.

  Our recipient organizations are:

•   Free the Slaves;

•   Not For Sale;

•   UNICEF;

•   Nepal Youth Foundation;

•   The International Programme on the Elimination of Child Labor, and

•   GEMS: Girls Educational & Mentoring Services, an organization that focuses on this issue right here in

  America. (According to a 2005 report from the U.S. State Department, between 14,500 and 17,500

  people are trafficked into the US each year. Many of them are children.)

•   The International Justice Mission

  IMPECCABLE IMPACT

  We are a creative and innovative foundation that strives to set a new standard of impact reporting, using real- time updates, social media and mapping technology where possible to show that the Make a Stand Foundation—and its recipient organizations—are in fact “making every dollar count.”

Make a Stand Lemonaid

Vivienne Harr is the first child in American history to bottle her lemonade-stand lemonade. Vivienne’s organic Make a Stand Lemonaid is now sold in nearly 200 grocery stores around the Western U.S. and at such food service counters as Twitter, Microsoft, Oracle, Intel, and Netflix. For every bottle sold, a contribution is made toward alleviating child slavery. Make a Stand Lemon-aid is a lovingly-crafted lemonade. The product is as pure and authentic as its origins. It is:

•   all-natural

•   certified organic

•   U.S. grown/fair-trade

•   nonGMO

•   carefully-crafted with the finest available ingredients.

•   It comes in a beautiful custom-designed bottle

On Air Introduction

What would you have done as an 8-year-old had you seen a photo of other children enslaved, having to carry huge burdens up a mountainside? Probably not what Vivienne Harr did.

Moved by the passion to end child slavery, she set up a lemonade stand on her street corner—for 365 days rain or shine! On day #173, NYC Mayor Michael Bloomberg welcomed Vivienne to Times Square to sell her famous lemonade-- which had already been covered in The New York Times, Bloomberg TV, The BBC World News, ABC News, NBC News, CBS News, The New York Daily News, The Huffington Post, FOX, MSNBC, Yahoo News, MSN, AOL, Food & Wine, Town & Country, O Magazine, Time for Kids, Parenting, Real Simple and media as far away as Australia, France and Hong Kong.

It was there that she reached her goal—donating $101,320 to Not For Sale, a leading anti-slavery organization. When her parents said: “You did it, honey. You’re done,” Vivienne said: “Is child slavery done?" They shook their heads. "Then, I am not done.”

That was the real beginning of her movement and her organization Make a Stand, Inc., which has raised more than $1 million to end child slavery, inspires youngsters around the world to join the campaign with their own stands; bottles and sells her organic Make a Stand Lemonade in nearly 200 grocery stores and such food service counters as Twitter, Microsoft, Oracle, Intel, and Netflix; AND has made her the subject of a remarkable new documentary film "#Standwithme," premiering here. The movie coincides with Vivienne’s newest venture, a colorful and moving 48–page children’s book proclaiming that "You don't have to be big or powerful to change the world.”

Now 11, recognized by Town & Country as one of the "50 Most Influential Philanthropists in America,” the youngest-ever featured speaker at a Tedx Talk, and Twitter’s choice to ring the bell alongside Patrick Stewart at its IPO, Vivienne continues to spread her message, contribute to dozens of child anti-slavery organizations and bask in the fun of being the star focal point of a movie rolling out in 32 markets across the country.

So would let me introduce you to the "The Little Lemonpreneur" who says, “When life gives you lemons, change the world!”

20 Questions for Vivenne Harr

1. What did you think of when you saw those two boys carrying those big rocks?

2. How many children are slaves in the world today?

3. What made you decide that starting a “lemonaid” stand was the right path for you?

4. How many days did you set up your lemonaid stand?

5. What was your goal and how much did you raise?

6. Who are your heroes?

7. Whose recipe is the lemon-aid?

8. Do you really believe we can end child slavery? If so, why do you believe that?

9. How many stores are you in now? Do the big stores like Whole Foods and Safeway have it?

10. What would you tell people who don’t think they can make a difference?

11. How was it to ring the bell for the Twitter IPO?

12. How many people are now following you on Twitter and Facebook?

13. Were you scared when you did your Ted Talk?

14. What have you learned?

15. Tell us about your new book.

16. Where can they buy the book or the lemon-aid?

17. Where can they see the movie about you StandWithMe?

18. How can people help you make a stand?

19. What are you going to do next?

20. What’s been the most exciting thing about all this to you?

Book

•   Make A Stand, 48-page book, written by Vivienne and illustrated with her mother, offers children an important life lesson about their power to make a difference. As Vivienne writes: "You don't have to be big or powerful to change the world. You can be just like me!"

•   Five percent of the proceeds for each “Make a Stand” book will be given to anti-slavery organizations.

• Movie

•   #standwithme explores modern slavery through a young girl trying to make a difference. A unique fillmaking approach that shows Vivienne Harr’s considerable impact around the world. Includes submitted crowd-sourced footage from places as far away as Nepal, Singapore, and Peru

• Lemonaid

  •   Make a Stand Organic Lemonaid is now sold in nearly 200 grocery stores around the Western U.S. and at such food service counters as Twitter, Microsoft, Oracle, Intel, and Netflix. It comes in two flavors Lemonaid and Lemonaid Kick.

  •   Locate stores or buy online - Foundation/How to Support Make a Stand in its Mission to Eradicate Child Slavery

    •   Donors can write a check and it is received as a tax-deductible gift into the fund.

    •   The Make a Stand Foundation supports the following organizations in an effort to eradicate child slavery:

o Free the Slaves;

o Not For Sale;

o UNICEF;

o Nepal Youth Foundation;

o The International Programme on the Elimination of Child Labor, and

o GEMS: Girls Educational & Mentoring Services, an organization that focuses on this issue right here in

America. (According to a 2005 report from the U.S. State Department, between 14,500 and 17,500

people are trafficked into the US each year. Many of them are children.) o The International Justice Mission