Mindset Meets Mastery
Mindset Meets Mastery with Arlene Gale focuses on the stories we tell ourselves, the mindsets, myths, misinformation, and all the negative “stuff” that prevents us from moving toward success mastery in our businesses and our lives. Arlene interviews business experts who address a mindset myth or misconception and provide golden nuggets of wisdom listeners can apply to overcome negativity.
The goals for Mindset Meets Mastery with Arlene Gale are to:
1) Define success on our own terms on purpose and with purpose,
2) Move forward toward success without excuses or apologies, and
3) Remember that only we determine what is or is not possible for our lives, because we get to write our own story every day!
Bonus: Do you like to listen and learn from experts, then take a deeper dive into the messages they share? Arlene, as the Book Writing Business Expert, helps people write powerful and profitable business-building books, therefore most of Arlene’s interviews are experts who have written books to share their story, knowledge, and skills.
Guest, Kristin Zhivago
Kristin Zhivago is the president of Zhivago Partners, a digital marketing management company that serves both Business to Business (B2B) and Business to Consumer (B2C) clients in a variety of industries. Zhivago’s career began in the high-tech industry; she and her husband, through their high-tech agency, helped introduce and market all of the technologies we take for granted today. When the internet emerged as a commercial medium, she branched out into other industries and re-invented herself to become a revenue coach, helping CEOs and entrepreneurs sell the way their customers want to buy. Her 5-star book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy was chosen by Forbes as one of the top sales and marketing books. Zhivago speaks frequently on the subject of the customer’s buying process, which she was one of the first to identify as being key to selling to today’s customers, and about building your business to compete effectively in our fast-changing, hyper-competitive markets.
