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RADIO TONI, April 6, 2022

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Rizza Villaflor from Piliko (Pili), PILILOKAL: Marketplace to Shop Online for World-Class Filipino Products

RADIO TONI Every Day Business with Toni Lontis

Rizza Villaflor from Piliko (Pili)

PILILOKAL: Marketplace to Shop Online for World-Class Filipino Products

Before I introduce you to our wonderful guest, here’s what you need to know..

Pililokal (Pili), which literally means “choose local”. Rizza has been working in the events and marketing industry since she launched her first start-up in 2017. After completing an MBA in New York during the height of the pandemic, Rizza created a one-stop-shop of exclusively Filipino products in the spirit of not just uplifting the lives of local makers but also helping them promote their work online. 

Pililokal is comprehensive e-commerce platform for the Filipino market and eventually the global market. Rizza formed the company through personal connections with people who would eventually be handling the different departments needed for the development of the website. Rizza also reached out to family and friends to help her launch this project. A team of Filipino individuals is driving this company from the funding stage to the nitty-gritty details. Their dream was made possible by a group of people working together overseas and locally with a common objective

1. Today we are going to go through a wonderful presentation Rizza has designed to show the audience and then I’ve got some questions for Rizza.

2. What are the Filipino products?

3. Who are the Filipino merchants?

4. Where can you access a community of Filipino sellers and buyers?

5. Rizza what’s the big vision for Pili?

6. Where can people connect with you?

7. Are you looking for more products and providers?


Guests Links:




Show Host

Radio Toni is hosted by Toni Lontis, author of Resilience – Memoir of a broken little girl discovering a women of strength and beauty. She is Australia’s rising talkback radio queen, who is not afraid to facilitate interviews across the more difficult conversations of our day, bringing her brand of social consciousness to the airwaves.

Radio Toni is a community of like-minded people who are dedicated to making their life journey inspirational, wanting to leave a legacy for others.

Toni is an inspirational woman who has dedicated her life’s work to helping women and the men who love them to find their passion, purpose and voice.

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