I help busy people over 40, with no time, to get their bodies back by eliminating the need of spending hours working-out every day or hiring a personal trainer, with my done with you proprietary prescription strength training system, guaranteed.

Here are some sample questions for the host and answers to give insights into the topic and how to conduct the interview

What are 2-3 problems, real or perceived, that you solve for them?
Weight gain or weight loss, often feeling sluggish or loss of energy with some type of injury or pain (often back or neck pain, shoulder, knee) or suffering from ongoing depression or addiction (food, pain medication, anti-depressant, alcohol etc…)

How do you help them?
We help by actively  teaching them the prescription strength training system by Dr Fitness USA, which will increase their strength 20% to 50%, make them look and feel 15 years younger, achieve a pain free life.

Why would they be interested in what you say?

• Our long successful track record. I am 70, don't look a day over 50 and have been doing this for over 45 years
• The promise that they can get positive results in the shortest amount of time possible without having to workout every day or hire a personal trainer. Only requires going to a gym 2 to 3 times per week, for 30 to 40 minutes
• The rapid strength increase
• Cost effective in time and money in the long run
• The educational component, which makes the program sustainable

How do solve their problem? What is your magic or your expert ability? Why do they become your customer?  

• Prescription Strength Training system is the magic bullet
• They have tried a lot of other things to get in shape, get rid of backache, shoulder pain or other ailments but nothing worked. Often we are the last house on the block
• My interaction of getting them to believe that what seems impossible for their body can actually happen. My confidence, vision and enthusiasm i have for them in knowing the answer or solution rather than guessing, instills a trust for them to let go in order to be teachable and learn a new method of taking care of their body without fear or injury.
• The way women or men interpret what is being said has a drastic effect on whether you become the enemy or the expert they hire. So with experience of being involved with thousands of interviews I’ve learned to show empathy in conversations so they feel heard and satisfied with my answers.

What are 1 or 2 Popular Misconceptions about the product or service you provide and the results it produces?

• Women who do strength training get bulky
• Yoga achieves the same kinds of results
• Diet is 76% / Working out is only 25%
• Personal trainers do the same thing. Not

What do you think is the main reason that the person you can help the most decides not to buy from you? Is it price, time commitment, what others would think, not convinced it would work for them?

• Lack of education (media promising a quick fix) understanding the difference and outcome of doing it themselves, with a personal trainer or the enormous benefits of being on the Body Design Formula System which is  sustainable and much more cost effective in the long run. Think renting an apartment, where you own nothing or owning your own home. 
• It is a different business model, which people are not used to (many people operate inside the box and are afraid to leave the confinement of the box and step into the unknown ...(Dr Fitness USA operates outside the box)