Luvafoodie is a brand that connects people who share a passion for food and beverage. In 2014, Michelle Mazzara, CEO of Luvafoodie, decided to follow her dream.  She had worked for large consumer brands companies in sales for the previous twenty-five years. 

She began by adding candy and started selling caramel with the Luvafoodie brand at select grocery stores. Consumers categories beyond confections.  In 2016 she introduced a line of gourmet spices under the Luvafoodie brand.  Following the success, she experienced with spices, she added Belgian chocolates and drink mixes to the portfolio. 

Unexpectedly, in August 2016, Michelle was diagnosed with heart disease having an 80 % blockage in her left anterior descending artery, LAD.  She had been misdiagnosed with costochondritis for 10 months even though she had complained of chest pain, shortness of breath, had a family history of heart disease and a cholesterol reading of 330.    Unfortunately, during recovery, after placement of the stent, Michelle suffered a heart attack.  “This changed my life and my perspective of what I really wanted to do with the brand and my vision of the company, “Michelle stated.  Because of living with heart disease, in January 2017, Luvafoodie launched a salt free spice line and a new Happy Heart Dark Chocolate Belgian Bar.

Michelle is a Brand Ambassador for the Twin Cities American Heart Association Go Red Women Ad Campaign in Minnesota.  She shares her story in order to build awareness about heart disease among women.  She states, “My mission is to help increase awareness of the prevalence of heart disease and stroke among women in order to inspire other women to take charge of their own health.  Heart disease is the #1 killer of women causing 1 in 3 deaths. My mission is to make a difference in peoples’ lives and help prevent heart disease.”

At the end of June, Michelle launched a new line of spice blends created for dogs and cats. The new spice blends for dogs and cats was inspired by Michelle’s aging dog Lucy. Michelle wanted to boost Lucy’s nutrition and help her feel better. The specific herbs used in the Dog and Cat Lovers spice blends are to help boost a cat or dog’s nutrition as a supplement to their dog and cat food.

Luvafoodie products can be found in local Twin Cities grocery stores and on Luvafoodie.com and Amazon.com. Luvafoodie Salt Free Recipe Cookbook is available in Kindle and hard copy on Amazon.com.

Michelle goal is to continue to expand Luvafoodie spice distribution across the country. Our goal at Luvafoodie is to create clean eating good for your products. Our mission statement is Eat Clean, Be Well & Stay Well.

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