Natasha Che is a tech entrepreneur and a premier expert on podcast conversion. She is the founder of Soundwise, a mobile-centric audio publishing platform to sell on-demand audios. Natasha is a contributor to Huffington Post and Entrepreneur, and author of the book Podcast Conversion Secrets: The Ultimate Guide for Turning Your Podcast Listeners into Paying Customers. A frequent speaker at industry conferences, Natasha is known for combining personal growth wisdom with no-nonsense business advices. Natasha holds a PhD in Economics from Georgetown University and lives in Washington DC.