As a young adult, Cameron found himself caught in a spiral of severe addiction after choosing pharmaceutical prescription drugs over natural health approaches. This decision led to a total breakdown in many areas of his life and mental health, including a temporary drug-induced psychosis. At one point, his behavior became so eccentric it bordered on comical—he even filled an apartment with exotic animals like monkeys, parrots, iguanas, and piranhas, and nearly bought a giraffe.
This turbulent period eventually triggered a severe autoimmune condition in his early twenties, leaving him largely incapacitated for nearly a decade. Determined to reclaim his health, Cameron spent years conducting intensive research and traveling the world in search of answers. He experimented with countless alternative therapies within functional and regenerative medicine.
Through his journey, Cameron became a respected researcher and thought leader in the wellness community. He discovered the benefits of Kava and emerged as one of the world’s leading advocates for its integration into Western culture as a safe, natural alternative to alcohol. Cameron went on to co-found TRU KAVA and the International Kava Coalition, launching the first ready-to-drink Kava beverage into nationwide distribution in health food stores across America.
Cameron George
Founder of TRU KAVA
Researcher | Entrepreneur | Mental Optimization Advocate
Cameron George is an acclaimed researcher, entrepreneur, and visionary founder of TRU KAVA, a pioneering company founded in 2019 that sets the standard for kava quality, safety, and education in the mainstream market. As a leading authority on kava and the cofounder of the International Kava Coalition, Cameron is leading a movement to establish kava as the premier natural alternative to alcohol, championing its use as a healthy social elixir in the growing “sober curious” movement.
Cameron’s journey began during his battle with a debilitating autoimmune condition. After discovering the therapeutic benefits of traditional kava, he immersed himself in extensive research, collaborating with the world’s foremost experts on plant medicine and neurorehabilitation. His dedication to understanding kava’s profound potential led him to create TRU KAVA, where he developed safe, user-friendly products designed to deliver the full therapeutic effects of traditional kava in a modern, convenient, format. These efforts are aimed at transforming how modern society approaches both mental health and social connection.
Cameron has worked with a robust network of functional medicine physicians, contributing to the development of therapeutic protocols for anxiety, PTSD, and chronic illness. His expertise also spans a wide array of psychoactive plant medicines, where he explores their potential in mental health and neurorehabilitation.
Cameron has shared his insights on numerous top-charted podcasts, including, The Human Upgrade with Dave Asprey, The Life Stylist Podcast with Luke Storey, The Dr. Josh Axe Show, Ben Greenfield Life Podcast, The Wellness Mama Podcast, and Wellness + Wisdom Podcast with Josh Trent.
