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"Don't Forget" is the featured phrase of the week.
I don't know about you, but I have trouble remembering not to forget.  Not to do is a  difficult thing to do.
​Like, am I more likely to "remember" or to "not forget?"

Actually, "don't forget" is really a conundrum, and you know how annoying those pesky conundrums can be when they're let loose.  When you start off any reminder with the word, "don't," you're almost guaranteed to set yourself up for failure and a potential shame attack. Really, how do you "don't" do something?

John Barbours World with John Barbour and guest Robbie Martin, and in the 2nd half, JP Sottile

"I should have known."--no, no, I'm not trying to lay a guilt trip on you.  "I should have known" is the featured phrase of the week.

How many times have you said to yourself, "I should have known."  Why should you?  Or even worse, someone else saying to you, "You should have known." That's as bad as someone saying, "Don't you remember?"

Life Changes Show with Filippo Voltaggio and cohost Mark Laisure

How to IMPROV Comedy with Guest, Author of the book, “IMPROV Comedy,” and Director and Founder of the Legendary Improvisational Comedy Troop “OFF THE WALL,” Andy Goldberg; and Musical Guest, Grammy Ballot Artist for “”Best Rock Song,” and “Best Rock Performance,” and “Vh1’s Top 20 Countdown” Artist, Privet EARTH on The LIFE CHANGES Show
Founding member and director of the legendary improvisational comedy group “Off The Wall”