The Neuroscience of Marketing, May 16, 2017

Transition Radio Show with Ken D Foster and Paula Shaw
Show Headline: 
The Neuroscience of Marketing
Show Sub Headline: 
with Dr. David Krueger

Today we speak with Dr. David Krueger about the Neuroscience of Marketing.

Dr. David Krueger's approach integrates the insights of psychology, neuroscience, and professional coaching to help professionals and executives write the next chapter of their business stories. His coaching and writing focus on the art and science of success strategies.


We discuss:

  • Applying the psychology of influence to enhance success
  • Neuroscience and Neuromarketing – What are they?
  • How people make decisions – What impacts this process?
  • How to use your brain more effectively
  • Redirecting your focus and changing your thinking
  • The anchoring effect – Its role in subsequent decision making


Resources Mentioned:


Learn More About Hosts Paula Shaw and Ken D. Foster

Thanks For Listening!

Transition Radio Show

Transition Radio Show with Ken D Foster and Paula Shaw
Ken D Foster and Paula Shaw
Transition Radio...because everyone is either moving away from something or going toward something. Life is full of changes and with every change comes loss, even if it is a positive change like moving to a better home or getting married. Whenever change comes something must be upheaved or left behind and that creates loss and the normal, natural response to loss and grief.
Our show seeks to give you the information and the tools to make the changes you're going through smoother, easier and more life-enhancing. We look forward to you joining us on Transition Tuesday each week where we promise hot topics, engaging guests and always laughter and fun.