Born Soul, born name Kelly Hancock from Austin, Texas, came into the music industry head first as a recording artist, song writer, producer, and sound engineer. Born Soul is Influenced by groups such as Souls of Mischief, A Tribe Called Quest, and Outkast. He was discovered by a record executive while playing his demo for a friend. The executive agreed to fully finance any recordings for Born Soul to piece together his first album. Born Soul released his first album titled From the Beginning to the End. He, along with two partners, established the publishing company Musik Innovator / Hip Hoffee House.

Steadily gaining comparisons to Andre 3000, his oxymoronic, melodic indie-hop sound is induced by distinctive kick drums, clear annunciated vocals and smooth synthesized sounds. Born Soul is the product of the modern age. Born Soul is the sound of musical evolution. Born Soul is the embodiment of the post-genre world. Born Soul is music styles being meshed, music and prose finding new ways to work together, the rule book being torn apart and previous tribal lines of demarcation being crossed, ignored and erased. Latest album, BadLandz, is set to release January 10, 2020.