Laura Mitchell is a founding member of GrandCare Systems. A significant part of her role was to bring the product to market in 2006 through the development of a nation-wide distribution network, while receiving brand recognition throughout the industry. Laura specializes in Social Media and non-traditional, guerilla marketing. She was a 2011 recipient of the Flame Award for Excellence in Lead-ership and Innovation from Silicon Valley’s What’s Next Innovation Awards. Laura speaks throughout the country on digital home health, mitigating hospital readmissions using technology, social media and go-to-market strategies in the aging industry. She was featured by Forbes for her social media strategies and has authored various magazine articles on the digital health market and go-to-market strategy. She speaks throughout the country, educating on the digital health industry. Venues include the AARP National Convention, AHIMA, NAHB, Connected Health Symposium, ASA, CEDIA, CEA Industry Forum, CES, etc. She is a founding member and serves as a Director on the AgeTek Alliance board, is a key organizer for the EHX and CEDIA Future Home Pavilions and Educational Tracks, and in 2008, created (and still hosts) the industry-wide, Aging and Technology webinars. Laura is a graduate of the University of Wisconsin in Madison and lives in Wisconsin with her husband, two little boys and two dogs.