Peter Imburg, Founder & CEO of Elfster. What started as a holiday mix-up at a family lunch has since grown into the world’s largest online Secret Santa and gift exchange platform trusted by over 40 million users in 50+ countries.
What makes Peter’s story compelling isn’t just the scale of Elfster, but the way he built it by growing a lasting business without the backing of venture or angel investors. His journey shows entrepreneurs that there’s another way to scale a company while staying true to personal values and identity rather than chasing outside capital.
Peter can bring valuable insights to your audience, including:
- The Spark Behind Elfster – How a family gift exchange mishap inspired a global platform.
- Bootstrapping at Scale – Lessons from growing a company to 40M+ users without outside funding.
- Sustainable Entrepreneurship – Why founders don’t need to sacrifice values for growth.
- The Future of Gift-Giving – How tech can bring more meaning (and less stress) to traditions.
- Redefining Success – Why creating joy and connection is a business model that lasts.
Here's his media kit for more info: https://www.heartcastmedia.com/peter-imburg/
What makes Peter Imburg's story compelling isn't just the scale of Elfster—it's the way he built it. With over 40 million users worldwide, Elfster stands as one of the most widely used Secret Santa and gift-exchange platforms globally, yet it was built entirely without venture capital or angel investors.
Peter's journey demonstrates that there's another path to scaling a company—one that prioritizes staying true to personal values and identity over chasing outside capital. His approach to sustainable entrepreneurship offers a refreshing counter-narrative in today's startup landscape, proving that mission-aligned growth and massive scale aren't mutually exclusive.
For entrepreneurs tired of the traditional VC playbook, Peter's story provides both inspiration and a practical roadmap for building lasting businesses on their own terms.
