Coach Reed is Founder of Raising Excellence, which trains coaches, educators, and sport leaders through digital learning, live training symposia, and custom-built education and certification systems. His clients range from grassroots to National Governing Bodies, and  he provides curriculum support, coach development resources, and assists with the deployment large scale education, certification, and training through videos, workshops, and mentor programs to thousands of coaches across North America.

 He is also the Co-Creator of Positive Discipline Tools for Coaches with Dr. Jane Nelsen, which are focused on empowering coaches to implement social emotional learning and behavioral collaboration methods in coaching, and he is Co-Founder of Coaches REALM, a coach-mentoring and development platform focused on helping coaches create and execute a long-term personal and professional development plan to holistically hone and refine their craft through a proprietary 1 on 1 mentoring and accountability process.

Since the release of his 2015 TEDx Talk “Echoes Beyond the Game”, he’s become a regular guest on radio shows, podcasts, and TV programs across the globe and a highly regarded public speaker known for his dynamic, insightful, and compelling presentations.

Founder Raising Excellence

Co-Creator, Positive Discipline Tools for Coaches

Coach Mentor, Join The Coaches REALM



"I Develop Leaders Who Transform Lives - By equipping those who influence our children with the tools, skills, and knowledge necessary to leave a positive legacy, I help ensure we are #RaisingExcellence in Every Child. Every Day."

Coach Reed is Founder of Raising Excellence, a coaching development company that trains coaches, educators, and sport leaders by providing the tools, skills, and knowledge necessary for unlocking individual, everyday excellence in every child.

Coach Reed is also the co-creator of Positive Discipline Tools for Coaches with Dr. Jane Nelsen, and Co-founder Coaches REALM, a coach mentoring and development platform focused on helping coaches create and execute a long-term personal and professional development plan.

With 30 years of experience as an educator/coach and Masters’ degrees in both Sport Psychology and Early Childhood Education, Reed offers a wealth of practical and science-based experience to provide real solutions to the issues we face in youth sports today.

Since the release of his TEDx talk “Echoes Beyond the Game”, he has become a trusted educator and advisor to sports organizations worldwide. Reed’s unique gifts are creating passion and purpose in others and distilling complex theories into understandable and easily implementable practices.

I develop leaders who transform lives.