Elle Rochford's work focuses on social movements, social media, policy and inequality. Rochford's recent projects examine reproductive justice, the Women's March and Instagram. Major themes in her work include racialized body markets, political performance and social movement framing. Elle has also been instructor of record for Introduction to Sociology, Marriage & Family and Deviance & Social Control. A professor at Purdue University, Rochford co-authored a report with Dr. Rachel L. Einwohner which found that many activists “get their sea legs” at marches – then either engage in direct activism or use their social media accounts to persuade others to act.