Produced and Delivered Web-TV Programming
Guest, Chantal Gerady, Facebook Strategist, marketing success for smaller businesses
Over the past decade, Chantal has worked in the fitness industry beginning as a part-time personal trainer, working around three small children after emigrating from South Africa to the Gold Coast in 2008. Initially, Chantal worked for other people but like all true entrepreneurs, she saw how she could improve on the current model of delivering personal training, opening her own fitness business in 2010.
Chantal then branched out opening a health, wellness, and fitness center to support other professionals in my industry. Her biggest challenge was, she didn’t know what she didn’t know. Beginning a new business meant Chantal had to start again, over and over, finding new clients without a marketing budget. She was overwhelmed, confused, and worn out. Chantal didn’t know how to use social media effectively and couldn’t afford someone to help.
Facebook became my ‘GO TO’ platform. The biggest bonus of having to start over again was that Chantal learned how NOT to do things. After winning the Empowered Mums award in 2015 for her work helping other health, wellness, and fitness businesses, Chantal began to invest in learning how to better Coach Business owners on how to use Facebook. Chantal saw a lot of ‘experts’ spruiking how to do Facebook, but she knew, as a solo business, having the money to employ someone to manage my social media for her was the challenge, and many ‘experts’, had no clue on even the basics of how to set up or safely use the platform. Chantal got her Cert. IV In Small business and started niching on Facebook. She knew from my own experience, using Facebook to generate leads for free was/is possible by understanding how the platform and algorithm works. As a Facebook strategist over the last 4 years, Chantal has been able to show other business owners how to use Facebook to market and grow their businesses. Many people do not understand Facebook and Chantal empowered them and gave them the skills to use it safely, and effectively without it costing them a fortune. Chantal found customers for BOTH of her businesses on Facebook using her program, demonstrating how effective her program is.
Chantal’s target audience is other micro/small businesses like hers – solo operators or with 2 to 3 employees, without a big marketing budget. The key element of Chantal Gerardy – Facebook Strategist is customer service – a simplified approach to one-on-one training to empower small businesses to manage their own Facebook. She charges a weekly rate that is affordable. Her approach is hands-on and practical. Teaching people how to use Facebook is cost-effective and is filling a gap. By teaching clients the Facebook basics – setting effective profiles, using groups, how to engage and create great content – Chantal is preparing businesses for the next step. What is so powerful about doing business face-to-face with my demographic is they listen and learn concepts differently; they like to ask questions. It is more powerful to get across the training and strategies Chantal develops because she can connect with them.
Chantal has worked with businesses that have been in business for over five years but not making any money because they are trying to do too many things and not getting the basics right. While working face-to-face with people is not especially innovative, it is about listening to your target audience and delivering a powerful and useful service that meets their needs and helps them move to the next phase of business.
Chantal does not do perspective strategies; everyone is unique and she considers her clients are not techy nor are they marketing experts. Chantal works on their strengths and considers that their unique strategy is user-friendly and enjoyable for the business owner.
Questions for the Guest:
1. Chantal was one of the first people I engaged with, in the early early stages of my business and when Facebook was my primary platform and whilst it no longer is, Chantal was instrumental in setting the right foundations for my business, which was at the time, selling my book. Chantal how important is it to get the foundations right and what elements of FB do you consider as foundational?
2. Facebook has changed quite a bit over the last 3 years since we initially worked together, how do you keep pace with the changes?
3. Is it still possible for businesses to grow and market using Facebook?
4. We hear a lot about organic vs paid, in terms of growth, advertising, and promotion, what's the difference?
5. How do you determine what content works and what doesn't?
6. What are the advantages of a business doing their own Facebook promotion, content, and engagement vs paying someone to do it?
7. How do you grow your visibility on Facebook and why is this important?
8. How do you work with and help businesses with their Facebook profiles and pages?
9. You have a book called “My Facebook Formula. What’s the book about and where can people purchase the book?
10. You have a special offer for the audience today what is it?
Over the past decade, Chantal has worked in the fitness industry beginning as a part-time personal trainer, working around three small children after emigrating from South Africa to the Gold Coast in 2008. Initially, Chantal worked for other people but like all true entrepreneurs, she saw how she could improve on the current model of delivering personal training, opening her own fitness business in 2010.
Chantal then branched out opening a health, wellness, and fitness center to support other professionals in my industry. Her biggest challenge was, she didn’t know what she didn’t know. Beginning a new business meant Chantal had to start again, over and over, finding new clients without a marketing budget. She was overwhelmed, confused, and worn out. Chantal didn’t know how to use social media effectively and couldn’t afford someone to help.
Facebook became my ‘GO TO’ platform. The biggest bonus of having to start over again was that Chantal learned how NOT to do things. After winning the Empowered Mums award in 2015 for her work helping other health, wellness, and fitness businesses, Chantal began to invest in learning how to better Coach Business owners on how to use Facebook. Chantal saw a lot of ‘experts’ spruiking how to do Facebook, but she knew, as a solo business, having the money to employ someone to manage my social media for her was the challenge, and many ‘experts’, had no clue on even the basics of how to set up or safely use the platform. Chantal got her Cert. IV In Small business and started niching on Facebook. She knew from my own experience, using Facebook to generate leads for free was/is possible by understanding how the platform and algorithm works. As a Facebook strategist over the last 4 years, Chantal has been able to show other business owners how to use Facebook to market and grow their businesses. Many people do not understand Facebook and Chantal empowered them and gave them the skills to use it safely, and effectively without it costing them a fortune. Chantal found customers for BOTH of her businesses on Facebook using her program, demonstrating how effective her program is.
Chantal’s target audience is other micro/small businesses like hers – solo operators or with 2 to 3 employees, without a big marketing budget. The key element of Chantal Gerardy – Facebook Strategist is customer service – a simplified approach to one-on-one training to empower small businesses to manage their own Facebook. She charges a weekly rate that is affordable. Her approach is hands-on and practical. Teaching people how to use Facebook is cost-effective and is filling a gap. By teaching clients the Facebook basics – setting effective profiles, using groups, how to engage and create great content – Chantal is preparing businesses for the next step. What is so powerful about doing business face-to-face with my demographic is they listen and learn concepts differently; they like to ask questions. It is more powerful to get across the training and strategies Chantal develops because she can connect with them.
Chantal has worked with businesses that have been in business for over five years but not making any money because they are trying to do too many things and not getting the basics right. While working face-to-face with people is not especially innovative, it is about listening to your target audience and delivering a powerful and useful service that meets their needs and helps them move to the next phase of business.
Chantal does not do perspective strategies; everyone is unique and she considers her clients are not techy nor are they marketing experts. Chantal works on their strengths and considers that their unique strategy is user-friendly and enjoyable for the business owner.
Questions for the Guest:
1. Chantal was one of the first people I engaged with, in the early early stages of my business and when Facebook was my primary platform and whilst it no longer is, Chantal was instrumental in setting the right foundations for my business, which was at the time, selling my book. Chantal how important is it to get the foundations right and what elements of FB do you consider as foundational?
2. Facebook has changed quite a bit over the last 3 years since we initially worked together, how do you keep pace with the changes?
3. Is it still possible for businesses to grow and market using Facebook?
4. We hear a lot about organic vs paid, in terms of growth, advertising, and promotion, what's the difference?
5. How do you determine what content works and what doesn't?
6. What are the advantages of a business doing their own Facebook promotion, content, and engagement vs paying someone to do it?
7. How do you grow your visibility on Facebook and why is this important?
8. How do you work with and help businesses with their Facebook profiles and pages?
9. You have a book called “My Facebook Formula. What’s the book about and where can people purchase the book?
10. You have a special offer for the audience today what is it?
Kanya Ford "Coach Kay"
Owner and of Love & Intimacy 101, LLC
Intimacy Coach
https://loveandintimacy101.com/
LIFE, LOVE & INTIMACY COACH
Info@loveandintimacy101.com
804-967-4551
P.O. Box 8854
Richmond, VA 23225
Who is she?
Welcome to Love & Intimacy 101, LLC! You have learned a bit about the practice, now it is time to meet your Coach. My name is Kanya, known to most as Coach Kay. I am a Life Coach and Certified Clinical Sexologist (life, love, and intimacy coach)! I am a married mother of 5 amazing children, former job chaser and avid voice for the voiceless. My coaching journey has been one filled with both life and formal institutional learning lessons. Getting to know a little about who I am will help you understand how I can best serve you on your life, love and intimacy journey.
Coach Kay
Raised in the era of latch key kids and drug addicted parents, I often found myself wishing that I could close my eyes and disappear. My father committed suicide when I was six months, leaving my mom to raise me and my sister alone. Twenty something year old widow left with two babies, we moved quite frequently, therefore, I was never interested in attaching myself or feelings to anything or anyone. I was set in survival mode at an early age, which is exactly how I wandered through life. I rarely felt comfort in my surroundings and often made decisions based on fear versus knowledge.
Welp, I got over it!
The way I got over it was to turn myself to stone and smile through the emptiness and pain. This came with giving up my power; the power to grow, the power to learn, the power to be myself! This loss of power lead me down an unsavory road that ultimately ended with me being a single mother with two children under the age of two by the age of 20, living in section 8 housing, a criminal background, being a first year college dropout with a trail of minimum wage jobs. Yup, I continued the cycle!
Although this is what I saw and lived growing up, I knew that my children deserved better. I knew I needed to regain trust within myself to grow and do better things. So that is what I did! Through trial and error, I figured it out and restructured my life! I am now a married mother of five amazing children, Master’s degree holding, successful multi-business owner with over 15 years of HR experience! Both of those baby girls are now thriving adults; one is a junior in college pursuing a computer science degree on a full scholarship and the other moved to Georgia to achieve her life goals. Neither have children! The three at home are thriving elementary, middle, and high school students with life goals of their own! Yes, I broke the cycle.
Jerry Nehr
Over the years, I have worked with thousands of people, be they clients in a therapeutic setting, students in a classroom, executives in a boardroom, or attendees at one of my seminars. It’s what I love to do and I do it with one mission in mind. That mission is to give people support, knowledge, and motivation that they can then pass on to someone else.
I have a deep curiosity about the human condition. The courage of people and our efforts to live gracefully in spite of our deeply flawed selves is remarkable. Neither my formal education nor my 20 years of experience in the field of human development, outweighs the importance of what my very own flaws teach me every day. All of it comes together to make me most suitable to do what I do.
My Book
Jerry shares poignant stories from his life in a collection of essays, such as the failed attempt to stay in a cabin with his son buried deep in the snow on Lake Huron. There is nothing quite so satisfying as an epiphany from reading something you have felt deeply but just couldn’t put into words. Then to have that truth beautifully and artfully articulated causes a moment to pause with appreciation, giving time to step out of the chaos and ponder the true meaning of life and all we experience. Erasing the Margins is bursting with these moments as author Jerry Nehr easily translates the Morse-code-beatings of the heart into a language of understanding that changes the way we view even the most mundane activities of life.
About
I’m Jerry M. Nehr, Jr. I grew up on the eastside of Detroit, Michigan. I have a Bachelor’s Degree in Business Administration from Wayne State University and a Master’s Degree in Educational Counseling and Addiction Studies from the University of Detroit Mercy.
I have owned and operated a training and consulting firm for over 20 years, with a focus on assisting organizations with their employee development goals and strategies.
As both a business owner and a licensed professional counselor, I have an understanding of both the bottom-line benefits of culture change/alignment and employee morale, as well as the capacity to bridge relationships and communication challenges at the micro-level.
Owner and of Love & Intimacy 101, LLC
Intimacy Coach
https://loveandintimacy101.com/
LIFE, LOVE & INTIMACY COACH
Info@loveandintimacy101.com
804-967-4551
P.O. Box 8854
Richmond, VA 23225
Who is she?
Welcome to Love & Intimacy 101, LLC! You have learned a bit about the practice, now it is time to meet your Coach. My name is Kanya, known to most as Coach Kay. I am a Life Coach and Certified Clinical Sexologist (life, love, and intimacy coach)! I am a married mother of 5 amazing children, former job chaser and avid voice for the voiceless. My coaching journey has been one filled with both life and formal institutional learning lessons. Getting to know a little about who I am will help you understand how I can best serve you on your life, love and intimacy journey.
Coach Kay
Raised in the era of latch key kids and drug addicted parents, I often found myself wishing that I could close my eyes and disappear. My father committed suicide when I was six months, leaving my mom to raise me and my sister alone. Twenty something year old widow left with two babies, we moved quite frequently, therefore, I was never interested in attaching myself or feelings to anything or anyone. I was set in survival mode at an early age, which is exactly how I wandered through life. I rarely felt comfort in my surroundings and often made decisions based on fear versus knowledge.
Welp, I got over it!
The way I got over it was to turn myself to stone and smile through the emptiness and pain. This came with giving up my power; the power to grow, the power to learn, the power to be myself! This loss of power lead me down an unsavory road that ultimately ended with me being a single mother with two children under the age of two by the age of 20, living in section 8 housing, a criminal background, being a first year college dropout with a trail of minimum wage jobs. Yup, I continued the cycle!
Although this is what I saw and lived growing up, I knew that my children deserved better. I knew I needed to regain trust within myself to grow and do better things. So that is what I did! Through trial and error, I figured it out and restructured my life! I am now a married mother of five amazing children, Master’s degree holding, successful multi-business owner with over 15 years of HR experience! Both of those baby girls are now thriving adults; one is a junior in college pursuing a computer science degree on a full scholarship and the other moved to Georgia to achieve her life goals. Neither have children! The three at home are thriving elementary, middle, and high school students with life goals of their own! Yes, I broke the cycle.
Jerry Nehr
Over the years, I have worked with thousands of people, be they clients in a therapeutic setting, students in a classroom, executives in a boardroom, or attendees at one of my seminars. It’s what I love to do and I do it with one mission in mind. That mission is to give people support, knowledge, and motivation that they can then pass on to someone else.
I have a deep curiosity about the human condition. The courage of people and our efforts to live gracefully in spite of our deeply flawed selves is remarkable. Neither my formal education nor my 20 years of experience in the field of human development, outweighs the importance of what my very own flaws teach me every day. All of it comes together to make me most suitable to do what I do.
My Book
Jerry shares poignant stories from his life in a collection of essays, such as the failed attempt to stay in a cabin with his son buried deep in the snow on Lake Huron. There is nothing quite so satisfying as an epiphany from reading something you have felt deeply but just couldn’t put into words. Then to have that truth beautifully and artfully articulated causes a moment to pause with appreciation, giving time to step out of the chaos and ponder the true meaning of life and all we experience. Erasing the Margins is bursting with these moments as author Jerry Nehr easily translates the Morse-code-beatings of the heart into a language of understanding that changes the way we view even the most mundane activities of life.
About
I’m Jerry M. Nehr, Jr. I grew up on the eastside of Detroit, Michigan. I have a Bachelor’s Degree in Business Administration from Wayne State University and a Master’s Degree in Educational Counseling and Addiction Studies from the University of Detroit Mercy.
I have owned and operated a training and consulting firm for over 20 years, with a focus on assisting organizations with their employee development goals and strategies.
As both a business owner and a licensed professional counselor, I have an understanding of both the bottom-line benefits of culture change/alignment and employee morale, as well as the capacity to bridge relationships and communication challenges at the micro-level.
