Have you Googled your company, name, book, product? Did you find stories or interviews? If not, you need public relations. Andrea Pass is the owner of Andrea Pass Public Relations. An expert in securing press coverage, Andrea has the tips and insights to help grow brand awareness, manage reputation and increase sales via third-party editorial coverage.
Andrea Pass would welcome the opportunity to be your guest to highlight ways that entrepreneurs, small business, product inventors, authors and more can create name recognition via public relations outreach.
For over 30 years, Andrea Pass has created and implement public relations campaigns in a wide range of categories including consumer products, lifestyle, B2B, education, health/wellness/fitness, beauty, food, authors, non-profits and more.
Andrea Pass Public Relations has an expertise in national, regional and local media relations outreach. She is proactively and reactively navigating our ever-growing 24/7 media world. Her strength in relationships coupled with her knowledge of the ever-growing media base results in securing top tier, targeted media placements to increase brand awareness, reputation management and sales for established businesses and growing entrepreneurs alike.
Pass uses a public relations model to secure coverage clients in media outlets from NBC “Today,” ABC “20/20,” MSNBC “Your Business,” ABC “Good Morning America,” “Wendy Williams Show,” “Steve Harvey,” “Ellen,” Hallmark “Home & Family,” FNC “FOX & Friends” to The New York Times, Wall Street Journal, USA Today, and Associated Press as well as targeted trade and individual market press.
She has represented clients including 4ocean, Cabinet Caddy/GoHang It, Peel Away Labs, Circadian Optics Light Therapy Lamps, Extreme Mist, Wolfgang Puck Pressure Oven/Wolfgang Puck Cooking School, Top Dog Direct, Bluewater Media, TeleBrands/BulbHead, MyPillow, Blackstone Products Outdoor Griddles, Ronco, Migraine Hat, VinThin Weight Loss Supplement, Par Avion, Specialty Sleep Association, Clark University, Bryant University, the Jewish Foundation for the Righteous, French’s, Knorr, Mueller’s, Frank’s RedHot Sauce, African Pride Products, Brainy Baby, Tiny Love Developmental Baby Toys, Baltex Swimwear, Venus Fashions, E+M Advertising, Farmland Dairies, the New Jersey Restaurant Association, and a wide range of entrepreneurial ventures.
Pass is credited for successful media relations programs for non-fiction and fiction authors including Alternate Channels: Queer Images on 20th Century TV, Who Knew: 10,001 Easy Solutions for Everyday Problems, Dump Cakes, Dump Dinners and Red Copper Skillet Cooking, Great Kitchen Secrets, How To be Organized in Spite of Yourself and Organizing for the Spirit, The AddictoCarb Diet, Silent Lies and Marathon.
Prior to launching her own business, Pass served as Vice President, Media Relations for Marketing Maven. She was also Vice President at a number of New York-area public relations firms where she developed and implemented B2C and B2B campaigns.
She has been a columnist for The Record, New Jersey’s largest daily newspaper, as well as for Toy Business Magazine.
Pass holds a B.A. in Communications from Glassboro State College.
