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If you are not familiar with this it is a QR code. They are showing up everywhere. It is the trademark for a type of matrix barcode (two dimensional barcode.) It contains info about the item it is attached to. It is a machine-readable optical label. I presume those machines have computers components that read this and translate. Because can you read what this is about? I can't. I can assign meaning and assume and allow this to represent some things if I want.