Susan is a former political influence consultant, profiler, and civilian hostage negotiator, with expertise and studies in and master’s in Human Behavior, Behavior Economics & Neuroscience. She has been called 'Freaky' and the top expert in her field by the Chicago Tribune and Psychology Today for showing how to profile anyone in 30 seconds in live shows. She is the author and researcher of "Irrational Humans: People Make 35,000 Decisions a Day, and 95% are Irrational, but Why & How?”

She works on training and coaching high-performers and high-achieving professionals to communicate their message to the media, boardroom, and teams in a way that influences and moves the needle. 

She used the same technique that helped politicians get elected to the White House, secured the fastest deal in the history of Shark Tank, and created impactful TED Talks. She gets people what they want by making others "DO" what they need. Everyone has a point of entry—she find that door to get you in.

Her mission is to make what seems impossible easy and achievable by science, influence, and assertive command. The world is in the hands of the people who are willing to conquer the impossible, using the tools that leaders use to win battles. Leaders and influencers are not born; they are made. And I can make you one, too. 

Beth Capecchi is a psychologist in private practice. She is married with 3 children who are currently 15, 14, and 12. After completing her undergraduate and Master’s degrees at Vanderbilt University and her doctoral degree at the University of Tennessee, Beth spent 5 years working with students at University Counseling Centers in various parts of the country and then returned to Chattanooga, where she was born and raised. Since returning to Chattanooga 17 years ago, she worked in a group practice for 8 years, and then established her own practice called Grounded Counseling in 2013. Beth enjoys working with adolescents and adults on a variety of issues, including relationship issues, self-esteem, anxiety, depression, family issues, grief, addiction issues, family of origin issues, trauma work, identity work, and other issues.

In March of last year, Beth launched a podcast called “Never Perfect with an ADHD Psychologist”, which is a mental health podcast. The goal of this podcast is to provide education on mental health topics and to make individuals and relationships healthier by being realistic and vulnerable. You can find the podcast on platforms such as Spotify and Apple Podcasts by googling “Never Perfect Dr. Beth”.