Susan is a former political influence consultant, profiler, and civilian hostage negotiator, with expertise and studies in and master’s in Human Behavior, Behavior Economics & Neuroscience. She has been called 'Freaky' and the top expert in her field by the Chicago Tribune and Psychology Today for showing how to profile anyone in 30 seconds in live shows. She is the author and researcher of "Irrational Humans: People Make 35,000 Decisions a Day, and 95% are Irrational, but Why & How?”

She works on training and coaching high-performers and high-achieving professionals to communicate their message to the media, boardroom, and teams in a way that influences and moves the needle. 

She used the same technique that helped politicians get elected to the White House, secured the fastest deal in the history of Shark Tank, and created impactful TED Talks. She gets people what they want by making others "DO" what they need. Everyone has a point of entry—she find that door to get you in.

Her mission is to make what seems impossible easy and achievable by science, influence, and assertive command. The world is in the hands of the people who are willing to conquer the impossible, using the tools that leaders use to win battles. Leaders and influencers are not born; they are made. And I can make you one, too.