As the fashion design/manufacturing landscape shifts toward a steadfast focus on environmental impact, SWIMINISTA Founder Andréa Bernholtz stands out as an example of modern entrepreneurship at its best. The Rock & Republic Co-Founder and serial mompreneur is pioneering a better swimwear experience, complete with fully adjustable, personalized fits in sizes A-DD that offer ultra-flattering support for every unique body. What’s more, the brand’s mindful production methods help to reduce the industry’s carbon footprint, resulting in a consciously crafted product that shoppers can feel great about. This Earth Day, Bernholtz shares her proactive approach to building a business that prioritizes the future of our planet all year long.
“‘Earth Day is everyday’ should be the motto for all entrepreneurs across every industry in 2021,” says Bernholtz. “The best way to maintain a strong focus on environmental impact is to create a sustainable model from the ground-up, built around eco-friendly values that support a thriving future for our next generation.”
California native Andréa Bernholtz is the serial mom-preneur and fashion powerhouse behind the eco-conscious SWIMINISTA brand. Known for co-founding the luxury denim line Rock & Republic in 2002, she helped to transform the company into a celebrity favorite and globally recognized name offering cosmetics, accessories, and clothing. In 2015, she became the CEO of Titan Industries, adding high-fashion footwear to her resume. Her latest venture features chic swimwear that combines her love of fashion, swimming, and the environment.
“I have never been able to find a swimsuit that fits just right,” explains Bernholtz. “If it holds me up, it looks like a sports bra or too old-fashioned. Otherwise, it doesn’t provide the right support and I pop out all the time!”
In 2019, after speaking with hundreds of women experiencing the same issues, Bernholtz set out to create the solution herself, co-founding the SWIMINISTA collection. Based on her previous work at global lifestyle brand Rock & Republic and first-hand experience with the waste-filled fashion industry, she set out to not only build a better suit but also a better design process. The result is a collection of ultra-comfortable swimwear featuring a soft, luxurious nylon fabric made from post-consumer plastics. Figure-flattering tops, bottoms, and one-pieces can be mixed and matched, offering timeless silhouettes in adjustable, customized fits designed to inspire confidence from size A to DD.
The SWIMINISTA online boutique also makes the shopping experience a breeze. A personalized sizing guide helps customers easily find the right suit for their unique body. SWIMINISTA’s convenient “Try At Home” solution eliminates the soul-destroying try-on process. Customers can choose a selection of suits to test in the comfort and privacy of home, and - true to the company’s environmental values - all orders arrive in earth-friendly recycled, compostable packaging.
When Bernholtz isn’t perfecting the SWIMINISTA line, she can be found spending time with her daughter or sharing industry insights with various publications like US Weekly’s “Fashion Police.” Passionate about the planet, she also regularly coordinates community beach clean-ups and gives time to organizations working to protect the environment, such as Heal the Bay, Oceania, and The Galapagos Conservancy.
Learn more about Andréa Bernholtz and shop the revolutionary and philanthropic SWIMINISTA brand at SWIMINISTA.com. Follow on Instagram @SWIMINISTA for style ideas, new releases, and brand updates. SWIMINISTA: Meet your new favorite suit… finally!
