Produced and Delivered Web-TV Programming
Building Your Business & Brand Through Marketing Fundamentals with Eric Berman
DESCRIPTION:
Branding is essential for business - without it, you might as well close your business as you won’t get customers. Branding is not just about getting your target market to select you over the competition; it's also about getting your prospects to see you as the sole provider of solutions to their problem or need.
Eric Berman, the co-founder of Brandetize, is a branding expert. He shares his knowledge in marketing and building a brand that will represent your values. In this episode of The Alchemy of Business, he and our host, Steve Rodgers, talk about their experiences and share tips on dealing with the challenges. Listen or watch this week’s episode and gain more knowledge about marketing, life, and business.
TIMESTAMPS:
[5:34] The upside of Covid-19
[11:49] Picking yourself up
[23:41] Business is like marriage
[33:29] Adaptability in business is what makes you successful
[44:55] Why culture is vital in any business
[53:22] We are all connected
GUEST BIO:
Eric Berman is the founder and CEO of Brandetize, a full-service, performance-based digital marketing agency in San Diego, CA. He was one of the co-founders of CollegeClub.com, the largest and most visited college site on the internet, in 2000. At CollegeClub.com he raised $75 million, oversaw several acquisitions, and helped manage employee growth from 3 to 400.
In 2001, Eric built the online business for world-renowned speaker, author, and thought-leader, Brian Tracy. After a lot of success in a short amount of time, other brands started reaching out to have Eric help their businesses grow in the same way. This was when Eric decided to form Brandetize with his partners.
Eric has been growing businesses for over 25 years and has a passion for helping others scale their companies and grow the bottom line through high-value digital marketing.
DESCRIPTION:
Branding is essential for business - without it, you might as well close your business as you won’t get customers. Branding is not just about getting your target market to select you over the competition; it's also about getting your prospects to see you as the sole provider of solutions to their problem or need.
Eric Berman, the co-founder of Brandetize, is a branding expert. He shares his knowledge in marketing and building a brand that will represent your values. In this episode of The Alchemy of Business, he and our host, Steve Rodgers, talk about their experiences and share tips on dealing with the challenges. Listen or watch this week’s episode and gain more knowledge about marketing, life, and business.
TIMESTAMPS:
[5:34] The upside of Covid-19
[11:49] Picking yourself up
[23:41] Business is like marriage
[33:29] Adaptability in business is what makes you successful
[44:55] Why culture is vital in any business
[53:22] We are all connected
GUEST BIO:
Eric Berman is the founder and CEO of Brandetize, a full-service, performance-based digital marketing agency in San Diego, CA. He was one of the co-founders of CollegeClub.com, the largest and most visited college site on the internet, in 2000. At CollegeClub.com he raised $75 million, oversaw several acquisitions, and helped manage employee growth from 3 to 400.
In 2001, Eric built the online business for world-renowned speaker, author, and thought-leader, Brian Tracy. After a lot of success in a short amount of time, other brands started reaching out to have Eric help their businesses grow in the same way. This was when Eric decided to form Brandetize with his partners.
Eric has been growing businesses for over 25 years and has a passion for helping others scale their companies and grow the bottom line through high-value digital marketing.
Guests, Stu Shostak and CJ Wallis, tv broadcasting, editing, direction, production, acting, etc...
Stu Shostak
Stu's career in television and broadcasting dates back to the early 1970s when he began as an audience coordinator for game shows and sitcoms. In 1982, he received his performing break when he was given an opportunity to do the audience warm-up at the popular situation comedy, "Diff'rent Strokes". He did so well that he was assigned regular warm-up duties the following season on the Ricky Schroder sitcom, "Silver Spoons", a position he held for two years. Stu has also done warm-ups for "The Jeffersons", "Mama's Family", "Amen", and many others. Behind the scenes, he's been the owner/operator of Shokus Video, a company dedicated to the preservation of 1950s TV shows on DVD and video tape, since 1979. He was also the producer and director of "The Jack La Lanne Show Commemorative Special" home video, as well as Lucille Ball's personal film archivist for the last ten years of her life. He produced, wrote, and directed a bonus featurette for Shout! Factory's "Leave it to Beaver - The Complete Series" DVD box set that starred the series' Ken Osmond and Frank Bank (Eddie and Lumpy), along with supplying a generous amount of vintage archival footage and several "Stu's Show" interviews for the release. He most recently hosted an on-camera bonus video and co-produced Shout! Factory's "Dennis the Menace Season One" DVD set. He also worked as a consultant on all three subsequent seasons of the series.
"Stu's Show" continues to attract new audiences each week with its impressive lineup of celebrities in the entertainment industry, both in front of and behind the cameras.
Read more about Stu Shostak in this informative article from Voyage LA Magazine.
C.J. Wallis was born on February 23, 1981 in Vancouver, British Columbia, Canada. He is an editor and director, known for Bb (2016), Last Flowers (2009) and Overture & Beginners (2009).
Stu Shostak
Stu's career in television and broadcasting dates back to the early 1970s when he began as an audience coordinator for game shows and sitcoms. In 1982, he received his performing break when he was given an opportunity to do the audience warm-up at the popular situation comedy, "Diff'rent Strokes". He did so well that he was assigned regular warm-up duties the following season on the Ricky Schroder sitcom, "Silver Spoons", a position he held for two years. Stu has also done warm-ups for "The Jeffersons", "Mama's Family", "Amen", and many others. Behind the scenes, he's been the owner/operator of Shokus Video, a company dedicated to the preservation of 1950s TV shows on DVD and video tape, since 1979. He was also the producer and director of "The Jack La Lanne Show Commemorative Special" home video, as well as Lucille Ball's personal film archivist for the last ten years of her life. He produced, wrote, and directed a bonus featurette for Shout! Factory's "Leave it to Beaver - The Complete Series" DVD box set that starred the series' Ken Osmond and Frank Bank (Eddie and Lumpy), along with supplying a generous amount of vintage archival footage and several "Stu's Show" interviews for the release. He most recently hosted an on-camera bonus video and co-produced Shout! Factory's "Dennis the Menace Season One" DVD set. He also worked as a consultant on all three subsequent seasons of the series.
"Stu's Show" continues to attract new audiences each week with its impressive lineup of celebrities in the entertainment industry, both in front of and behind the cameras.
Read more about Stu Shostak in this informative article from Voyage LA Magazine.
C.J. Wallis was born on February 23, 1981 in Vancouver, British Columbia, Canada. He is an editor and director, known for Bb (2016), Last Flowers (2009) and Overture & Beginners (2009).
