Allen Lissauer founded Financial Sanity Now so that he could offer his knowledge and expertise to those experiencing similar financial challenges. There is a very personal story behind why Allen has chosen to work with people facing financial challenges. Before his life changed, he was on a pathway that had many elements of the Great American Dream in his ventures within the business world. Allen Lissauer’s own business background was grounded in his education. He holds a B.A. from Hofstra University, New York, where he focused his studies in history and political science. His M.B.A. is from New York University, with a focus on Business Law and Management, where he delved deep into statistical analysis and economics, not content to limit his knowledge to just the study of business. Allen knows first hand both the corporate world and entrepreneurial ventures. Allen’s corporate and financial world experience and his negotiating skills began with his earlier role as an IBM Business Consultant, in Wall Street. Consulting with companies like American Express, Bear Stearns, and US Steel, on matters ranging from computing needs and planning, to arbitrage and trading, this gave Allen knowledge of trading and business practices. Allen let his entrepreneurial spirit loose in Hawaii and the South Pacific region by starting and growing the Alana Distribution and Electro Games Corporation. In addition to managing 90+ employees, his was the first retail operation of its kind in Hawaii. His slogan — and his business – was a hit: “Try it. Rent it. Buy it.” He learned what it really means to create “vertical integration” in his own business. He took his pioneering spirit to Los Angeles where he developed the concept of combining Hollywood and Video Games, creating and producing his own TV show “Electro Games Review”, which ran on the SCI Fi Channel. As anyone in the world of media and TV knows, bringing an idea to fruition and getting it on the air is full of hard work and quite an accomplishment.