We have previously discussed white nationalist Christians and the growth of their movement on this show. Now Marília and I will talk about the biggest ever Christian advertising campaign — He Gets Us — with top level executive Jason Vanderground, president of the advertising agency in charge of the campaign. The $100 million ad campaign went national this month. Television commercials, online ads and billboards are targeting millennials and Gen Z with a carefully crafted, exhaustively researched and market-tested message about Jesus Christ: He gets us.