Find out why it's more profitable to sell based on trust instead of price. Learn if trust comes naturally or if it is learned. Come hear everything you can imagine about on the topic of trust, Dr. Yoram Solomon actually, really, truly did write the book on trust. In it he presents his trustworthiness model, which includes the 8 laws of trust, 6 components of trustworthiness, and he offers a 7-step action plan that allows people and organizations to be more trusted ---- and to know who to trust. It is based on years of original research. Yoram is the author of The Book of Trust and 12 more books, holds 22 patents, has written more than 300 articles, and was one of the creators of Wi-Fi and USB 3.0. He has served as an elected official, as an executive, and served as a pilot in Israel’s Defense Force 35th Airborne Brigade. Yoram was named one of the Top 40 Innovation Bloggers and one of the Top 20 Global Thought Leaders on Corporate Culture and Emerging Technologies. Yoram is a professional member of the National Speakers Association, a TEDx speaker, was one of the first 5 professionals to become a Certified Virtual Presenter. Since the COVID-19 pandemic has started he delivered more than 30 virtual presentations to audiences of between 25 to more than 2,000, with very high praise. He is an adjunct professor of entrepreneurship at the Southern Methodist University.