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The Tony Durso Show

The E Myth Revisited with Michael E Gerber

He started off framing homes, because he liked working with his hands. He did so well, he became the person that fixed the mistakes that other framers make.

When moving to northern California to set up his own business, his brother-in-law asked him to help him with his Silicon Valley advertising agency clients who were having difficulty in converting leads to sales.

Michael didn't know anything about that, but with a willing heart, he rolled up his sleeves to help.