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Business people all over the world are learning the value of creating their own book revolving around their professional expertise. Not only is there a bit of charisma involved in handing a prospective client or colleague a book instead of just a business card, but there are opportunities for speaking engagements, radio and television interviews, adjunctive additions to resumes, “about us” sections of websites, prospectuses, etc., describing you as an author- that greatly enhance your chances of making the right connections.