Shadow Politics, August 6, 2017
Our guest, Ken Ferber, is the Founder/CEO of Trueify®, a company which helps professionals develop their unique personal brand and teaches them how to protect their reputation within the social media environment. Ken has more than 30 years of expertise in reputation management, CEO branding and crisis communications and is one of the few executives to lead reputation and communications functions in all three sectors - corporate, government and not-for-profit. He has represented such entities as a multi-billion dollar healthcare company, the Los Angeles Police Commission, and St. Jude Children’s Research Hospital and will be talking about his work in these sectors. Join us!
Guest, Ken Ferber
Ken Ferber has more than 30 years of expertise in reputation management, CEO branding and crisis communications. He is one of the few executives to lead reputation and communications functions in all three sectors - corporate, government and not-for-profit. He has represented such entities as a multi-billion dollar healthcare company, the Los Angeles Police Commission, and St. Jude Children’s Research Hospital.
Ferber is the founder and CEO of Trueify®, which helps professionals develop their unique personal brand and teaches them how to protect their reputation within the social media environment.
TRUEIFY is a family of professional reputation training modules for corporations, executives and recent graduates. TRUEIFY is also a family of “reputation defense” modules, teaching individuals and entities how to protect their reputation in the online and digital world. TRUEIFY trains targeted audiences how to successfully enhance their career path and their company’s reputation by exploiting and manipulating social media.
Since his teen years, he has been an impassioned student of the rise of Nazi Germany and the Holocaust. This past June, he made is first trip to Germany and Poland to learn firsthand of the horrors of the Holocaust, and to study how Germany has been remaking its image as it relates to its role of the murder of six million Jews.
Ferber is a graduate of The George Washington University where he witnessed firsthand the demise of the Nixon White House during Watergate.
Shadow Politics
Shadow Politics is a grass roots talk show giving a voice to the voiceless. For more than 200 years the people of the Nation's Capital have ironically been excluded from the national political conversation. With no voting member of either house of Congress, Washingtonians have lacked the representation they need to be equal and to have their voices heard. Shadow Politics will provide a platform for them, as well as the millions of others nationwide who feel politically disenfranchised and disconnected, to be included in a national dialog.
We need to start a new conversation in America, one that is more inclusive and diverse and one that will lead our great nation forward to meet the challenges of the 21st century. At Shadow Politics, we hope to get this conversation started by bringing Americans together to talk about issues important to them. We look forward to having you be part of the discussion so call in and join the conversation. America is calling and we're listening… Shadow Politics is about America hearing what you have to say. It's your chance to talk to an elected official who has spent more than 30 years in Washington politics. We believe that if we start a dialog and others add their voices we will create a chorus. Even if those other politicians in Washington don't hear you — Senator Brown will. He's on a mission to listen to what America has to say and use it to start a productive dialog to make our democracy stronger and more inclusive. If we are all part of the solution we can solve any problem.
