Our guest, Ken Ferber, is the Founder/CEO of Trueify®, a company which helps professionals develop their unique personal brand and teaches them how to protect their reputation within the social media environment. Ken has more than 30 years of expertise in reputation management, CEO branding and crisis communications and is one of the few executives to lead reputation and communications functions in all three sectors - corporate, government and not-for-profit. He has represented such entities as a multi-billion dollar healthcare company, the Los Angeles Police Commission, and St.