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Reaching For The Gold, April 23, 2013

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Show Headline
Caregivers, Elderage and GrandCare Systems
Show Sub Headline
with Jacqueline Marcell and Laura Michell

The guests for this show include: Jacqueline Marcell was a caregiver for her difficult elderly father and sweet ailing mother, both with Alzheimer's which went undiagnosed for over a year.  Her first book 'Elder Rage', evolved out of his experience and years later it is still required reading at numerous universities and considered for a film.

The GrandCare System helps connect elders with the world in ways designed to maximize their independence while also ensuring their safety. This technology not only tracks when they take their medication and other important health statistics. It also allows elders to send e-mails and other important correspondences without the technology frustrating or intimidating them.

Laura Mitchell serves as VP of business development for this company. She has spoken throughout the country about how digital home health can mitigate hospital admissions and otherwise have positive outcomes for elders and their family.

Guest, Jacqueline Marcell

Guest Name
Jacqueline Marcell
Guest Occupation
Author of "Elder Rage," Television Executive, Caregiver
Guest Biography

Jacqueline Marcell was a television executive, but she barely survived as a fulltime caregiver to her (once-adoring) ‘challenging’ elderly father and sweet mother, both with Alzheimer’s which went undiagnosed for over a year. But after fighting through the medical system, endless tears, and depleting her parents’ life savings and much of her own, she solved the crisis medically, behaviorally, socially, legally, financially and emotionally.

Passion to save others (especially from elder abuse) resulted in her bestselling book, Elder Rage, a Book of the Month Club selection receiving 400+ 5 star Amazon reviews, hundreds of articles and radio & television interviews, media including TODAY, CNN, AARP Bulletin cover story, Woman’s Day, and hundreds of keynotes including to the California Governor’s Conference, National Academy of Elder Law Attorneys, and Florida House of Representatives.

Guest, Laura Mitchell

Guest Name
Laura Mitchell
Guest Occupation
Founding Memeber of GrandCare Sytems, Social Media and Non-Traditional Guerilla Marketing, National Public Speaker, Founding Member and Director of AgeTek Alliance Board, Creator and Host of Aging and Technology Webinars
Guest Biography

Laura Mitchell is a founding member of GrandCare Systems. A significant part of her role was to bring the product to market in 2006 through the development of a nation-wide distribution network, while receiving brand recognition throughout the industry. Laura specializes in Social Media and non-traditional, guerilla marketing. She was a 2011 recipient of the Flame Award for Excellence in Lead-ership and Innovation from Silicon Valley’s What’s Next Innovation Awards. Laura speaks throughout the country on digital home health, mitigating hospital readmissions using technology, social media and go-to-market strategies in the aging industry. She was featured by Forbes for her social media strategies and has authored various magazine articles on the digital health market and go-to-market strategy. She speaks throughout the country, educating on the digital health industry. Venues include the AARP National Convention, AHIMA, NAHB, Connected Health Symposium, ASA, CEDIA, CEA Industry Forum, CES, etc. She is a founding member and serves as a Director on the AgeTek Alliance board, is a key organizer for the EHX and CEDIA Future Home Pavilions and Educational Tracks, and in 2008, created (and still hosts) the industry-wide, Aging and Technology webinars. Laura is a graduate of the University of Wisconsin in Madison and lives in Wisconsin with her husband, two little boys and two dogs.

Reaching For The Gold

Show Host

A publishing journalist and a college instructor Harriet finds that these two careers have much in common as they both demand honing communication skills every day. Harriet instructs her students almost exclusively online and her writing is published in print and over the web. Times change but the need to speak to your audience by being concise, yet intriguing, is key.

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