The Alchemy of Business Show, May 7, 2022
The Alchemy of Business Show with Steve Rodgers
TITLE: Branding & Simplifying your Messaging with Lisa Patrick
DESCRIPTION:
Whether it’s your company’s brand or your personal brand, the key to promoting it is through effective communication. How you communicate your brand to the masses can impact your effectiveness and determine if a customer recognizes your message or chooses to ignore it. Your communication speaks so much about your brand; so do not waste our time and energy using strategies that fail and are weak. Lisa Patrick, an award-winning branding specialist, can give you pointers on how to get your brand to speak for itself.
Lisa and Steve Rodgers, the host of The Alchemy of Business Show, discuss why communication is important in branding, marketing, and everyday life. In this episode, they talk about the how the way we speak, the words we choose, and the behavior we display affects the outcome of our conversations. Words truly are powerful. You’ll be surprised by the gold-nuggets presented throughout the show.
TIMESTAMPS:
[6:35] Conscious, not just curious
[9:22] How I adapt my behavior to be living my purpose
[20:21] Specificity builds credibility
[33:55] Vulnerability can move mountains
[37:12] We learn from pain and failure
[48:56] Being nice is different from being kind
GUEST BIO:
Lisa Patrick is an award-winning branding specialist, podcast host, startup advisor, co-founder of Belongify.com, and co-author of Intelligent Curiosity. Patrick is sought after for her abilities in marketing, market positioning, product development, operations, and scaling.
Working with some of the most recognized thought-leaders in the world has given,
Lisa had the opportunity to showcase her unique skill to see opportunities that others
miss. These relationships have also provided her insights into the distinctive points of
view of risk and opportunities facing today’s expert/influencer and their speaking/coaching businesses.
The Alchemy of Business Show
The Alchemy of Business Show with Steve Rodgers
The Alchemy of Business Show serves as a roadmap for purpose-driven leaders by sharing proven processes geared for those seeking to become more successful by integrating a well-rounded, systematized, and holistic approach in their business.
On the show, I utilize my experiences and accomplishments as a former Warren Buffett CEO, serial entrepreneur, leader of multiple premier companies, and business consultant to bring out the best in my guests - so that the viewer learns and grows with each episode.
I’ll be sharing my knowledge gleaned from my own transformations through overcoming life’s obstacles while also excavating golden nuggets of wisdom during deep dives with some of the most dynamic leaders in the world today.
Anyone seeking greater productivity, unlimited abundance, higher profits, and deeper alignment with their purpose will benefit significantly from the community of entrepreneurs who appear on The Alchemy of Business Show.
The show provides all-important mentorship and will inspire creativity and action as you experience the stories of the journeys, the failures, and the triumphs of individuals from all walks of life and what they have learned along the way.
Each show is about one hour long, and new episodes drop every Thursday.
You can listen for free on any app that supports podcasts, as well as iHeart Radio, and you can watch on YouTube, Roku, e360TV, and more.
