Frank’s behavioral frameworks have guided political leaders, corporate teams, and social movements to be grounded in data, psychology, and neuroscience. His primary storybuilding work has been with London Mayor Sadiq Khan, Congresswoman Katie Porter, and former Austin Mayor Steve Adler.
Today, as founding partner at Altum Insight and managing partner of Undaunted Ventures, he's currently finalizing a new study focused on rural voters in Nebraska, and one finding stood out immediately: a deep, under-discussed fear of AI. Not the sensational, sci-fi version but real concerns about accountability, trust, and who’s responsible as AI starts affecting daily life.
What’s striking is the political opening this creates:
- For Republicans, it presents an opportunity to lead on accountability.
- For Democrats, it’s a chance to talk about smart, practical policies that actually close the trust gap with rural voters instead of talking past them.
Frank can also unpack the following:
- Why logic doesn’t change minds but stories do.
- What behavioral data tells us about belief systems.
- How audiences decide who to believe and why.
- How artificial intelligence amplifies or manipulates human bias.
- Applying campaign psychology to leadership, marketing, and social impact.
Frank A. Spring is a founding partner with Altum Insight, a public sentiment research firm dedicated to understanding the deep narratives that drive people's attitudes, values, and behaviors. He also serves as Managing Partner and cofounder of Undaunted Ventures, operating as the in-house mad scientist for both organizations.
With more than fifteen years of senior leadership across progressive campaigns and candidates on both sides of the Atlantic, Frank spent over a decade developing the unique science-based methodology that Altum and Undaunted employ to decode and construct political narratives that resonate.
His expertise bridges neuroscience, behavioral psychology, and narrative design—helping campaigns, institutions, and progressive movements understand not just what voters think, but why they think it and how to change hearts and minds authentically.
A native New Mexican, Frank lives with his family in the Land of Enchantment, where he maintains his daily green chile ritual and continues to push the boundaries of political communications strategy.
