Michelle Lam, co-host of Beverage Chronicles, is an award-winning public relations professional specializing in the beverage and hospitality industries. A recipient of the Wine and Spirit Education Trust (WSET) awards. She focuses her interviews on a wide range of spirits and beverages, including whisky, vodka, tequila, rum, ready-to-drink (RTD) products, hard seltzers, and distilleries, exploring their flavors, production methods, and trends within the beverage industry.
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Michelle Lam is an award-winning public relations entrepreneur and founder of M.L. Bklynite Media, a boutique agency launched in 2019 to elevate brands in the hospitality and food and beverage sectors. With over 15 years of experience, she is known for delivering bold, results-driven campaigns for both emerging and global brands. Lam also co-host an award winning radio show, Beverage Chronicles, a platform spotlighting trends and voices in the beverage industry. She is a recipient of the prestigious Wine & Spirit Education Trust (WSET) award in the spirits sector. A frequent speaker at PR and marketing industry events, she shares insights on branding, media, and communications.
Michelle represents global premium beverage brands, bringing them into the United States market and positioning them for long-term success in a multibillion-dollar industry. Through her agency, Bklynite Media, Inc., she provides public relations services and strategic partnerships, with holistic digital marketing as a complementary add-on, creating 360-degree campaigns that amplify visibility and growth.
She works closely with importing and distribution partners to streamline market entry, leveraging her robust network of speakeasies, bars, lounges, and Michelin Guide venues across the United States. Michelle also leads ongoing partnerships with the United Nations and collaborates with top-tier hotels and venues in more than 30 U.S. states.
In addition, she co-hosts the award-winning radio show Beverage Chronicles, which reaches over 200,000 listeners per episode, spotlighting trends and voices in the beverage industry. Her work includes developing brand ambassador programs and leading brand education initiatives, ensuring premium spirits are represented with authenticity and expertise.
Her diverse portfolio spans award-winning distillery clients—from single malt whiskies to gin, rum, tequila, vodka, and liqueurs—whose presence she elevates through tastings, storytelling, and both national and global brand activations.
Clients have been featured in premier media outlets such as Good Morning America, Forbes, Financial Times, Associated Press, Vogue, Food & Wine, Eater, Time Out New York, New York Post, VinePair, People Magazine, Wall Street Journal, Better Homes & Gardens, and beyond.
Michelle began her career in financial PR, representing Fortune 500 companies, private equity firms, and Big Four accounting firms. She led award-winning tourism and healthcare campaigns, earning PRSA’s Reputation & Brand Management Award in 2014.
