Thoryn is a prominent business and web analytics professional with expertise in complex data problem-solving, data architecture, consumer insights, testing/personalization/recommendations, and systems development. With fifteen years of management experience, he is responsible for growth and strategic development within companies such as Amgen, Unilever, American Apparel, and Fox Networks (Fox Broadcasting, FX Networks, and Fox Sports). His documented skill in analyzing user behavior data produces actionable results across a wide variety of platforms and applications.

Thoryn has a degree in molecular and cell biology, with multiple scientific publications. His work has led efforts in cardiovascular and infectious disease drug development programs.

When he isn’t synthesizing information, Thoryn enjoys backcountry snowboarding, composing music, and competing as an Ironman distance triathlete.

Since the release of his Human LP, Folk-Pop artist Joseph Eid has been garnering
considerable buzz. He has been featured in American Songwriter Magazine’s “Best New
Music” column and was named as one of the 100 Hottest Live Unsigned Artists by Music
Connection Magazine.

His song, It’s Only Love, was featured in a Universal Pictures film starring Sharon Stone called “All I Wish.” His EP, Watch It Fall, was released in Spring 2017. No Depression music journal called it “mesmerizing and empowering.” His single Listening to Madonna was spun in department stores nationwide. It also earned a semi-finalist spot in the annual International Songwriting Competition.

His latest album, “Back to the Living,” enjoyed airplay by college radio stations across the country. Thank You (a song from his latest album) is featured in the critically acclaimed independent film The Outwaters.

Joseph’s childhood and exposure to different cultures has shaped and colored his writing,
perspective, and voice as an American artist. He was born in West Africa to Lebanese parents. At the young age of 11, Joseph’s family immigrated to the US where they made the suburbs of New York City their new home. The arts at home were only supported as a hobby and highly discouraged as a career. While he wished for a life in music, young Joseph’s artistic endeavors were limited to high school musicals and plays.

During his college years, Eid studied psychology and pre-med. After his first semester at medical
school, his dream got too big to hold and Eid made the bold choice of dropping out to move to New York City to pursue music. While back in New York, Joseph Eid picked up a guitar, joined a band, and the songs poured out like rain. His journey then led him to Los Angeles where he started playing regularly at music showcases and hosted several of his own weekly music nights. During those first years in Los Angeles, he wrote dozens of new songs and recorded his first full-length LP, Human.

Known as a dynamic solo performer, Joseph Eid has brought his one-man live show to many of Los Angeles’ premiere music venues. He also plays regularly at private homes, restaurants, hotels, wineries, and clubs all over Southern California. His greatest passion is split equally between songwriting and playing live. There isn’t a day that goes by where he isn’t grateful for the moment he decided to answer his calling. To be able to follow one’s heart is one of life’s greatest gifts.