Do you know how to be unapologetically you? Do you see how Being Whoever the ‘F’ You Want to Be Will Grow Your Mission-Based Business?  My guest today is Lisa Cherney who has been mentoring millionaire entrepreneurs for over 20 years.  She is the host of the ground-breaking confession-based GFR (Get F’n Real) podcast and creator of the 12 GFR Commandments.  In 2014, after 15 years in business and speaking on over 750stages, Lisa Cherney got f’n real and dismantled her successful 7-Figure business as the Juicy Marketing Expert.  Lisa learned that just because something is successful and people like it, doesn’t mean you have to keep doing it.  She always knew she had a low tolerance for not being happy (after all she left a “successful” corporate career, with companies like AT&T and Lipton at age 28), but now she knows her mission is to help soulful entrepreneurs GFR so they can get out of their own way, help more people and make more money!