Asher Fox thought that becoming a personal fitness trainer would give him the tools, motivation and activity to conquer his yo-yo weight gain. And at 22, starting with only $300 left over from student loans, he built one of the largest personal training businesses in the state of Florida with multiple locations and a host of trainers working for him. But it's hard to maintain your credibility with clients, when you reach 300 pounds-just as Asher did at his peak. Working in the business could not inoculate him from his own lack of self-esteem and the things that were literally eating at him. And so he began his quest to find a permanent solution for himself and others. It led him ultimately to create the most comprehensive arsenal of psychological tools assembled to date to overcome, convert and enroll the subconscious mind in the healing process. Fat to Fearless: Enjoy Permanent Weight Loss and End Emotional Eating...For Good! is what everyone who struggles with emotional eating has been waiting for. Why Fearless? Because, Fox says, it is fear that lies at the heart of every emotional overeater...an often - unconscious fear that reinforces the desire to eat to avoid some aspect of pain. That's why reaching and changing the subconscious - which is exponentially more powerful than the conscious mind - is so critical. Initially using himself as a test subject, Fox explored clinical hypnotherapy, Neuro-Linguistic Programming (NLP), cognitive behavioral techniques, EFT and more - disciplines in which he now holds a variety of advanced certifications. He has since become a member of the faculty of two institutions teaching the next generation of therapists and coaches. Thus, the book that contains his Fat to Fearless® system is far from a quick fix-change-your-diet, journal-what-you-eat, get-some-more-exercise, or fad weight-loss book. This 400-page manual and guide book is a full-on assault on the subconscious that requires from 8 to 12 weeks to do, if followed as directed. Every chapter is filled with illuminating information about how our subconscious minds can sabotage us and the very specific methods to transform it as an ally. • You will discover the three ways the subconscious subverts every effort to change - The Critical Gateway, the Reticular Activating System (R.A.S.) and the Inner Critic • How to lure these systems into supporting you in your campaign to regain control over your life • How the Inner Critic and the Inner Child are locked in a shouting match for your attention • How the pain-pleasure balance is critical to getting to and sustaining a healthy weight • How the hidden belief systems from childhood affect your relationship with food and your body today, in ways you can't imagine! • How there is one question that moves you to action: Have You Suffered Enough? • How to search out and identify those hidden, mostly subconscious programs that have you trapped in the weight gain/weight loss cycle-and you just don't know why. Fat to Fearless--already a #1 Amazon and Kindle bestseller--is a unique approach to successful body transformation that looks beyond the latest weight loss plans and fad diets, and instead explores the underlying emotional and subconscious factors that lead to self-sabotage, emotional eating and loss of willpower. If you are secretly afraid you will be overweight forever, Fat to Fearless is the last weight loss book you'll ever need, because the key to permanently changing your body is changing your mind, healing your heart, and reprogramming your subconscious to live life as the thinner, happier and healthier person you were always meant to be.