Kat Greta's new indie-pop single ‘I Know What This Is’ has her exploring the universal sting of rejection, those ‘almost’ relationships and the bittersweet, frustrating dance of it all.  ‘I Know What This Is’ and the accompanying music video is out September 11.

Melbourne/Naarm-based artist Kat Greta released her debut Indie-pop EP ‘Rhythm and Reverie’ last year and received support across Australian community radio, with her latest single 'Audacity' reaching #1 on the AMRAP Indie/Alternative charts. She has been a guest on Introducing with Tim Blackwell (NOVA), while her music has also been featured on ABC Rage.

Throughout ‘I Know What This Is’, Greta balances energetic, driving beats and bright pop textures with raw, vulnerable lyrics, creating an honest and vibrant indie-pop singalong. Co-written and produced by Seetali Mack and mixed by Matt Voigt (Powderfinger, Midnight Oil, KISS), the track layers expressive instrumentation, soaring vocals and roaring electric guitar into a powerful sound that remains warm and vulnerable.  

Greta unravels themes of rejection and unrequited love, woven with the signature humorous energy that permeates her songwriting. The repetition of ‘I Know What This Is’ becomes a point of self-awareness, capturing the clarity and acceptance that comes with recognising when an ‘almost’ relationship isn't going to materialise.  As Kat Greta explains:

"‘I Know What This Is’ is about an ‘almost’, and the moment you realise that sometimes silence is the answer. It explores uncertainty, anticipation and the feeling of knowing what something is without ever having it fully defined. Bright, energetic production sits underneath a more bittersweet story, creating a contrast between how the song sounds and what’s happening beneath the surface."

The accompanying music video, filmed by Francis Biay, visualises this contrast between possibility and frustration. Moving through the bright city lights on a rainy night, Greta embodies the experience of pursuing someone who always remains just out of reach. The video sustains the anticipation and energetic possibility of the track, whilst gradually revealing the sadness and realisation beneath the surface. As the figure disappears, the pursuit gives way to self-assurance and acceptance, capturing the universal moment of recognising when it's finally time to let go.  

'I Know What This Is’ blends bright, electric pop instrumentals, soaring vocals and vulnerable storytelling, transforming the all-too-familiar sting of rejection into a high-energy anthem of acceptance.   

Kat Greta's new single ‘I Know What This Is’ is out on September 11.