Nada Nasserdeen is the Founder and CEO of Rise Up For You, a global leader in soft skills and leadership development. As a 2x #1 Best-Selling Author of Rise Up For You and Emotional Intelligence: The Path to Fulfillment, Influence, and Lasting Success, she continues to inspire transformation with her highly anticipated third book launching this year, Self-Confidence: How to Overcome the “I’m Not Enough” Mindset. A dynamic 2x TEDx speaker and global keynote presenter, Nada has shared the stage with renowned leaders such as Sharon Lechter, Adam Grant, Tony Robbins, John Assaraf, Bill Walsh, and David Meltzer, speaking to audiences across the U.S., Canada, the Middle East, Europe, and South Africa. Through Rise Up For You, Nada has worked with Fortune 5 companies, leading tech and pharmaceutical giants, growing enterprises, and educational institutions, impacting professionals in over 50 countries. At the heart of this impact is the Rise Power Up Method™—a proprietary, four-step framework for personal and professional transformation that has earned her organization a 95% client renewal rate.
Nada is also the creator of the Rise Power Up Certification, empowering coaches and professionals to implement her proven methodology without having to build content from scratch. Her influence has been featured across major platforms including Apple TV, Bloomberg, Canada’s Global TV, Radio Canada, and Amazon Prime TV. She is one of the few female co-hosts on the groundbreaking talk show Office Hours, where she interviews world-class athletes, celebrities, and entrepreneurs.
In 2023, her contributions were recognized in a monumental way—with her leadership and impact showcased on a Times Square billboard in New York City. Beyond the spotlight, Nada’s heart remains rooted in service. Her philanthropic work with underprivileged youth, including teaching soft skills to incarcerated teens, earned her the OC Sheriff’s Award. Above all, Nada is a proud wife and stepmother to three beautiful children under the age of ten, finding joy and purpose in both her personal and professional life.
