John Davis has lived the life of an action hero. He has been a professional Fight Director and stuntman for stage and screen; an Artistic Director of three regional theme parks; a sword-fighting comedian, a college professor, and a motivational speaker, author and coach. He has been featured on the Today Show and the Discovery channel. After the events of September 11th, 2001, John brought his inspirational message to sixteen countries around the world including the front lines of both Iraq and Afghanistan on six USO tours. It was there he began studying mindset and achievement.

An expert in the "Action Hero Mindset," John developed the "5f approach to maximum potential." It is a simple process of hacking our "primal subconscious responses and propelling us forward to peak performances.