DAN PRICE - Founder & CEO of Gravity Payments
Born in Michigan and raised in rural Idaho, Dan Price Dan Price founded Gravity Payments from his university dorm room at just 19-years-old. Although music was his passion growing up, Dan’s lifelong mission became apparent upon witnessing thousands of hard-working small business owners being overcharged and underserved by their credit card processors. Dan built his company on values of honesty and transparency instilled upon him during his rural upbringing. He didn't want to confuse business owners with industry jargon or hide fees in the fine print. Instead, Gravity employs honesty, transparency, and doing business with integrity.
These simple values Dan and his company apart from many other processors, making Gravity the most trusted name in the payments industry. Today, over 12,000 independent businesses across all 50 states trust Gravity to save them millions in fees and hours in frustration by making it easy and simple for them to accept payments.