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Submitted by Douglas Newsom on 19 April 2021

Produced and Delivered Web-TV Programming

The Alchemy of Business Show with Steve Rodgers

TITLE: From Startup to Scale Up, Pitching to Investors & Keeping the Human Connection with guests David & Avi Tal



DESCRIPTION:

Many of us have siblings, and we may not get along with them very well or see eye-to-eye on things. The Tal Brothers are siblings who have leveraged their close familial relationship to aid them in creating a very innovative and successful business.

Having different yet complementary skill sets, David and Avi prove that together they are far more than the sum of their parts. They are the founders of Agentology, now called Verse, a company that helps real estate and other industries create the most effective and authentic connections with their prospects.

In this episode, they sit down with host Steve Rodgers and take us through their personal journeys that converged in the creation of Verse. They discuss essential business skills such as raising capital, how to pitch a business to investors, and how to scale a company sustainably. They also share tips on staying true to your vision, balancing work and life, and give some insight on how they steered their company through the storms of the COVID era.



Topics covered:

Working together in a partnership as brothers

Raising capital, pitch anything - fine tuning your presentation and messaging

Rejection

Keeping your vision alive, Staying true to your vision

Attracting the right people into your company, building teams

Growing from a small company to larger, growing and scaling sustainably

Dealing with covid

Work life balance

Getting rejected many times to get one yes

Advice on pitching a business to investors - capture their attention up front, why now?



GUEST BIOGRAPHIES:

David Tal

Born and raised in San Diego, and a VC-backed entrepreneur for 10+ years, David has always been passionate about “putting San Diego on the map” as a center of tech, innovation and disruption. This passion has driven him and Verse to become one of San Diego’s fastest-growing companies.

After graduating with a degree in Economics from UCLA in 2003, David experienced firsthand how quickly the world had moved online and how consumer journeys increasingly began and lived online. He also saw how businesses were trying to engage and communicate with this new growing stream of online leads and prospects.

So, David set out to help companies in real estate and other industries create the most effective and authentic connections with their prospects. And this goal has been successfully achieved by effectively merging the best abilities of AI (speed and productivity) and people (smarts and empathy).

David has a beautiful, successful wife and three children.

Avi Tal

Prior to launching Verse, Avi founded a WiFi media network in Latin America. He partnered with hotel chains to inject hyperlocal content catered to business travelers on hotel WiFi authentication pages. The product was quickly adopted and scaled to over 150,000 hotel rooms across Mexico.

The business eventually merged with a venture capital-backed company. This was Avi’s first foray into the exciting world of Silicon Valley, where he learned about developing technologies, building teams, and raising venture capital.

Seeing his brother David doing really well as a real estate broker, Avi became fascinated with the idea of how technology could help improve the lives of real estate professionals. So, the brothers launched their first business together in 2011, MyAgentFinder.com, which was eventually acquired.

After witnessing firsthand how merging the best abilities of AI and people helped businesses create the most timely, effective, and authentic connections with their prospects, David and Avi went on to launch Verse in 2013.

Avi lives in Mission Beach, where you can catch him riding some waves during his lunch break on a sunny day.
The Spark with Stephanie James LCSW

Guests, Dr. Barbara Grossman and Dr. Michael Grossman

Dr. Barbara holds advanced degrees from Columbia University and Claremont School of Theology. She has been a Marriage, Family, and Child Therapist since 1986 with an office in Newport Beach, California. She is committed to teaching skills to move couples from an emotional distance and power struggle to feel understood, appreciated, and respected. Dr. Barbara’s passion is for promoting personal development, which is the key to success in life generally, and crucial to the marriage journey.

Dr. Michael has been a practitioner and teacher of meditation to thousands of people for over forty years. He has led Attitudinal Healing classes for more than twenty decades, teaching how to create love, let go of resentments and fear, and create an experience of connection to God. He is passionate about using the romantic partnership as a vehicle to move couples to higher stages of inner development.

Dr. Michael received his M.D. from New York University, School of Medicine. He works as an anti-aging rejuvenation physician in Newport Beach, California, providing health and longevity through nutrition, bio-identical hormones, sexual dysfunction treatments, stem cells, exosomes, platelet-rich plasma, anti-aging skin treatments, exercise, meditation, and healthy relationships classes.

Dr. Michael is the author of five books:

The Vitality Connection: Ten Practical Ways to Optimize Health and Reverse the Aging Process

The Magic of Stem Cells: Awakening Your Healing Power.

Secrets to Deep and Effortless Meditation: Revealing the Treasures Within

Together with his wife, Dr. Barbara, they have authored:

The Marriage Map: The Road to Transforming Your Marriage from Ordeal to Adventure.

Ageless Love: The Sexy Science of Falling in Love Forever

In Los Angeles Drs. Michael and Barbara have appeared on ABC, NBC, Fox, CW, and LaLa Land TV.  

Dr. Barbara has published articles on faith and relationship development, including World Religion News, Time, and Marriage.com. They have also been interviewed on numerous radio stations.