L  O  R  E  T  T  A

S  W  I  T

THE LEGENDARY TV ICON CHATS ABOUT M*A*S*H

AND THE SWITHEART ANIMAL ALLIANCE MISSION

TO END ANIMAL SUFFERING AND CRUELTY

Award-winning actress and activist and recipient of the 2017 BETTY WHITE Award from Actors & Others for Animals, Loretta Swit, has released “SWITHEART: The Watercolour Artistry & Animal Activism of Loretta Swit” in conjunction with the 45th anniversary year of M.A.S.H., and the role that brought her international acclaim as   Major Margaret "Hot Lips" Houlihan.



SwitHeart chronicles the artwork of TV Icon Loretta Swit, a true champion of the animal kingdom. Watercolorist, award-winning animal activist and actress, Ms. Swit is renowned for her starring role on TV's most honored series, M*A*S*H, for which she won two EMMY's and worldwide acclaim.  SwitHeart includes 65 full-color paintings and drawings.  Proceeds from the book will be donated to charities and programs that are as dedicated, as Ms. Swit and the SwitHeart Animal Alliance are to ending animal suffering and cruelty.



Loretta Swit: Ms. Swit, known worldwide for her iconic starring role on TVs M*A*S*H, is an animal activist and artist who has combined her passions to create a beautiful new book that celebrates her artwork and her love of animals. Proceeds from this book will be donated to Ms. Swit's tireless campaign to end animal suffering and cruelty. Ms. Swit has devoted decades to animal-related causes and is a strong advocate for animals and animal rights.  In September, she was awarded the 2016 Global Wildlife Conservation Champion Award by the GES Africa Conservation Fund for her support of animal conservation efforts, kindness, compassion and generosity.  

This December Ms. Swit will accept The Betty White Award from Actors and Others for Animals, their highest honor, “for all she has done to protect and care for animals.” What many fans may not know about the multi-talented thespian is that Ms. Swit has been an artist from age six. 'SwitHeart' ($49.95 / Hardcover / 2017) documents her animal portraits along with descriptive anecdotes about each and her extensive philanthropic work. Ms. Swit recently said, “I'm thrilled to see my passion for animals and my passion for art merge in a book that will help benefit and protect the animals on our planet.” For decades, Ms. Swit has supported the efforts of a wide variety of the best and most effective animal advocacy groups and programs with live appearances, promotional campaigns, endorsements, interviews, photo ‘ops’, documentary footage, cash donations, and steadfast encouragement.

 Ms. Swit has earned the respect of both the general public and the philanthropic world for her continuous humanitarian work.

SwitHeart Animal Alliance’s mission is to prevent cruelty and end animal suffering. This is realized through donations, the promotion of and cooperation with numerous non-profit organizations and programs that protect, rescue, train, and care for animals and preserve their habitat, while raising public awareness about issues that concern domestic, farm, exotic, wild, and native animals and their well-being.  

“How wonderful that Loretta can use her talent to do so much good.”

- Angela Lansbury



“Her pictures are created as much with her compassion and dedication as they are with her talent and artful vision.”

- Alan Alda



“Loretta's paintings touch us... the joy of the intimacy, the touch of fur, feather, warm breath, the awe she must feel at creating something so simple yet so unimaginably, breathtakingly complex.”

- Mike Farrell

“It's clear she has given her passion to the animals and to the arts. She makes me proud. But I still covet this woman... must be her animal magnetism.”

- Ed Asner

PURCHASE SWITHEART:

The Watercolour Artistry & Animal Activism of Loretta Swit

By Loretta Swit

Published by Ultimate Symbol / Publication Date: June, 2018

Hardcover Price: $49.95 / Pages: 128 / 65 Color images

available at amazon.com

SwitHeart chronicles the artwork of TV icon Loretta Swit, a true champion of the animal kingdom. Watercolorist, award-winning animal activist and actress, Ms. Swit is renowned for her starring role on TV s most honored series, M*A*S*H, for which she won two EMMYs and worldwide acclaim.

What many fans may not know about the multi-talented thespian is that Ms. Swit has been an artist from age six. SwitHeart documents her animal portraits along with descriptive anecdotes about each and her extensive philanthropic work. Ms. Swit said, "I am thrilled to see my passion for animals and my passion for art merge in a book that will help benefit and protect the animals on our planet."

SwitHeart includes 65 full-color paintings and drawings, as well as 22 photographs. Proceeds from the book will be donated to charities and programs that are as dedicated, as Ms. Swit is, to ending animal suffering and cruelty.

You can also purchase A Needlepoint Scrapbook Paperback – Released October 21, 1986 also available at amazon.com