Entered the North American pet industry in 1989 by introducing roasted pig ears, bully sticks, chicken jerky and many other all-natural pet treats under the Muttley’s® and Nat’ Chews® brands.  Chris has been instrumental in developing, sourcing, launching and managing national brands including Barnsdale Farms®, Bullwrinkles®, Canine Prime®, DogAde®, Hartz®, Peidi®, SmartyKat®, Snoopy Pet® and Sticky Paws®.  An expert in private-label, he is deeply involved with U.S. and Canadian store brands.

 

Named one of the inaugural Pet Age ICON Award recipients in 2015, Chris is founder and CEO of Creative Marketing Resources, an omni-channel consultancy specializing in all things PET!  He also hosts the Adopt-A-Shelter® “Adopt-A-Senior & Special-Needs Animal” segment on the SMART ANIMAL TALK radio show with Deb Wolfe.